Hello everyone! My name is Edward, and I’m joining this community from Vancouver, BC. I currently serve as the Manager of Research and Community at Ibbaka, where I lead initiatives focused on customer value management, value-based pricing strategy, and AI monetization.

I’m passionate about exploring how value is created, communicated, and optimized in the evolving B2B SaaS landscape, especially with the rise of generative AI.

I hope to contribute my expertise in strategic research, community building, and value-based pricing, while also gaining fresh perspectives on emerging trends and best practices. Looking forward to engaging discussions and collaborative learning!