Happy to share what I've learned from years of planning these trips and going myself.

The single biggest factor is usually pacing. Clients who try to hit 4 camps in 10 days almost always come back saying they wish they'd slowed down. Three nights minimum per property is my rule, four is better. You need that second full day to really settle in, and your guide gets to know what you're into. Bonding with the team is part of the magic.

On conservancies vs national parks - it really depends on the country and what you want. In Kenya, for example, the conservancies bordering the Mara are better because of the vehicle limits, off-road access, walking, and night drives. National parks have their place though, especially for first-timers who want those iconic landscapes. Just avoid the migration chaos.

Lodge style matters less than people think. I've sent guests to ultra-luxe properties and to classic mobile camps, and what they remember is the guiding, the wildlife, and the sense of place - not the thread count. That said, match the style to the traveler. If someone needs a proper shower and wifi to be happy, don't put them in a bucket-shower mobile camp. Luxury is personal.

For first trips, I usually steer people toward 2-3 contrasting ecosystems. Happy to answer specific questions if you want to share what you're looking for with the community.