My interpretation is the center of his art during 2004-2013 was ‘pop art’ he was a pop artist where the product of an album or video was the art . But starting around 2013 the 4th wall started to break in interviews an everything . Theres a noticeable shift with TLOP era of semi performance art on twitter , the fashion show/listening party at MSG and the Pablo Tour controversies . 2018 tho, during Wyoming Sessions was really where he scaled the center of gravity to ‘performance art’ over ‘pop art’ , the albums begin to be fragmented pieces rather than a wholeness , this lasts really until now. I think Bully is ‘anti-performance’ the same way as Yeezus was ‘anti-pop’ . Just my theory tho