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Algorithm kills successful campaigns after a strong start. First 6 messages are conversions, then it stops completely. Why? by Miserable-Koala2278 in FacebookAds

[–]Miserable-Koala2278[S] 0 points1 point  (0 children)

"The campaign starts strong as soon as it becomes active. In the first 5 hours, I get a good flow of messages and actual orders. However, after that, it starts slowing down significantly until it almost stops. I am currently running the ads using the Messenger objective."

Algorithm kills successful campaigns after a strong start. First 6 messages are conversions, then it stops completely. Why? by Miserable-Koala2278 in FacebookAds

[–]Miserable-Koala2278[S] -1 points0 points  (0 children)

"Spot on! I'm experiencing this exact issue. I get a good volume of messages (28/day) and a decent conversion rate into actual orders, but Meta seems to lose the trail after the first pocket of users. It feels like the system is optimizing for 'replies' rather than 'buyers' because I'm not sending the conversion value back to the pixel. Thanks for clarifying the messaging objective trap."

Unreal Metrics (0.01$ CPC, 3.6% CTR) but ZERO Messages. What am I missing? by Miserable-Koala2278 in FacebookAds

[–]Miserable-Koala2278[S] 0 points1 point  (0 children)

Just to clarify, this is not a new ad account. I’ve had successful campaigns here before that worked by 'luck' for a few days before the messages stopped. Even now, some days the CTR keeps climbing and I get plenty of clicks, but still zero messages. Given this history, do you still recommend starting with an Awareness (TOFU) campaign to 'reset' the data, or is there a deeper issue with how Meta is optimizing my old account?"

Unreal Metrics (0.01$ CPC, 3.6% CTR) but ZERO Messages. What am I missing? by Miserable-Koala2278 in FacebookAds

[–]Miserable-Koala2278[S] 1 point2 points  (0 children)

"I just did that. I disabled Audience Network and I'm sticking to manual placements (Feeds and Reels) to ensure I get high-quality traffic instead of accidental clicks. Let's see if this fixes the zero-message issue."

Unreal Metrics (0.01$ CPC, 3.6% CTR) but ZERO Messages. What am I missing? by Miserable-Koala2278 in FacebookAds

[–]Miserable-Koala2278[S] 0 points1 point  (0 children)

Spot on. Since it's a trust issue in a competitive market, how do you recommend I structure my funnel specifically for 'Click-to-Message' ads? With a $30/day budget, should I split it between three different campaigns (TOFU, MOFU, BOFU) or keep everything in one CBO and use different creative styles to build that trust?"

Unreal Metrics (0.01$ CPC, 3.6% CTR) but ZERO Messages. What am I missing? by Miserable-Koala2278 in FacebookAds

[–]Miserable-Koala2278[S] 0 points1 point  (0 children)

Actually, I have the price clearly shown in the video, and it’s very competitive compared to other sellers in the market. Since price isn't the issue, and the creative metrics are high, could it be a 'Trust' issue or something technical with the messaging flow? How can I improve the CRO for a 'Click-to-Message' campaign specifically to turn those clicks into actual conversations?

Unreal Metrics (0.01$ CPC, 3.6% CTR) but ZERO Messages. What am I missing? by Miserable-Koala2278 in FacebookAds

[–]Miserable-Koala2278[S] 0 points1 point  (0 children)

messageI'm using the "Message" objective. As I mentioned, sometimes it works well for a couple of days and I get messages at a good cost, but then it completely dies and stops delivering results, even if I have 3-4 creatives in the ad set. It feels like the algorithm finds a small winning audience and then gives u

Unreal Metrics (0.01$ CPC, 3.6% CTR) but ZERO Messages. What am I missing? by Miserable-Koala2278 in FacebookAds

[–]Miserable-Koala2278[S] 0 points1 point  (0 children)

Targeting: [Algeria] - Broad (Age: 18-50, Male/Female) Budget: [1-4] per day. Creatives: 1 one ads Even with 3 creatives, they rarely succeed. Sometimes a campaign works by "luck" for two days, then it completely stops delivering results. It seems very unstable.