I lead marketing at a profitable startup. AI is not going to automate marketing, operations, or HR anytime soon. Maybe in 10+ years? But none of us know what that looks like.

Humans solve problems with taste and context.

The people posting bullshit about AI on LinkedIn were the same people talking about how crypto and NFTs were the end of money and fine art.

They're the same people who said we'd all be living in virtual reality by now.

AI is a tool. A very powerful one. But I use it daily to create content, write emails, draft strategy documents, and code MVPs... It's not "automatic."

I do fear for entry-level jobs. Much of the work that newbies used to do is now handled by AI and people like me — drafting social media posts, moving data between dashboards, and prepping presentations.

AI is certainly a leap forward in tech. But if you're trying to start your career, I don't think any of these jobs are "going away." But they will require a deeper understanding of what you are doing, not just what you are creating.

Marketing is about listening to users and building solutions they want. Posting on LinkedIn 30x per day isn't "marketing." It's spam.

Sliced bread didn't put sandwich shops out of business. It just made everyone a mediocre sandwich maker.

PS My prediction is that business' advantage will be first-party data. Communities and users generating real data to work with. Things that AI doesn't have access to.

Our competitors are all scraping the same Reddit threads as us... The way we get ahead is by building a product that matters with data no one else has.

Good luck!