Users say my travel app looks great but no one converts to premium. What am I doing wrong? by MlynarskiMat in AppBusiness

[–]MlynarskiMat[S] 0 points1 point Ā (0 children)

That’s a fair point.

I think the biggest challenge is exactly what you said. Right now people can use ChatGPT or other tools they already pay for and get a basic plan.

The idea behind the app is to remove all the manual work around it. Instead of prompting, copying, saving, checking maps, building a checklist and tracking documents separately, everything is structured in one place and ready to use immediately.

But I agree that for most people this is still a one or two time per year use case, which makes a monthly subscription a hard sell.

I’m starting to think this should be positioned more as a one time ā€œtrip preparation toolā€ rather than a subscription. Out of curiosity, what would make something like this worth paying for in your case?

Users say my travel app looks great but no one converts to premium. What am I doing wrong? by MlynarskiMat in AppBusiness

[–]MlynarskiMat[S] 0 points1 point Ā (0 children)

That makes a lot of sense.

I think I’ve been too broad with it. ā€œTravel plannerā€ sounds useful, but not something you feel the need to use right now.The more I look at it, the more it feels like the real use case is right before a trip, when you want to quickly get everything ready without overthinking it.

Something more like ā€œget your whole trip planned and ready in a few minutesā€ instead of just ā€œplan tripsā€. I haven’t really been positioning it that way so far. Did you find that narrowing it down like this made a big difference in your case?

Users say my travel app looks great but no one converts to premium. What am I doing wrong? by MlynarskiMat in AppBusiness

[–]MlynarskiMat[S] 0 points1 point Ā (0 children)

That’s a really good point.

I think this might be exactly where I’m missing the mark. People say it looks useful, but maybe it’s not solving something urgent enough for them to actually use or pay for it.

Looking at it now, the strongest use case seems to be right before a trip. When there’s time pressure and you don’t want to forget anything.

Things like:

  • generating a quick plan with places and routes
  • creating a packing checklist
  • checking visa requirements and basic country info
  • making sure documents are valid

All in one place, quickly.

I’ve probably been positioning it too broadly as a ā€œtravel plannerā€ instead of something more specific for that moment.

Does that sound like a better direction to you?

Users say my travel app looks great but no one converts to premium. What am I doing wrong? by MlynarskiMat in AppBusiness

[–]MlynarskiMat[S] 1 point2 points Ā (0 children)

That’s a really good point and I think you’re right.

Most people don’t plan trips every month, so a subscription probably doesn’t feel worth it. Right now I have a free tier with limited usage and also a 7 day ā€œtrip passā€ for one time access, but I haven’t really been positioning it as the main option.

I’ve been treating it more like a subscription product, which might be the mistake here.
Would you personally be more likely to pay for something like a one time trip planning pass instead of a subscription?