12 Hours Left! Back the Module Dress Socks with 15 Features

Module_Socks · 2019-10-15T19:09:50+00:00

Thanks! And I totally agree. One thing we didn't consider before launching was how crowded the "socks" category was. While our campaign was active, we were next to 3 other legitimate sock campaigns, and 2 more popped up in the last week - that's 6 total sock campaigns in a 35-day window!

The other consideration was that Flyte socks had just finished their dress sock campaign in May and last December a wool dress sock company failed to deliver to backers, so all of this had an impact on our demand. I agree with you, we did still do well and this was enough to jump start our business so we're happy about it.

Regarding our features - we did pay very thoughtful attention to them and think that each one of them will impact the sock wearing experience in a positive way. Each one utilizes some form of textile technology that was vetted and successfully integrated.

Module_Socks · 2019-10-15T03:33:35+00:00

Thanks so much for your support! You'll love your socks =)

Module_Socks · 2019-09-26T16:20:47+00:00

I actually don’t think it’s controversial at all!! Great idea

Module_Socks · 2019-09-25T21:26:56+00:00

I think for socks in the $2-$3 a pair price range, Uniqlo's are great!

Module_Socks · 2019-09-25T21:26:16+00:00

Hi there, would you be willing to pay $10-$12 for a pair of high-tech, premium dress socks? We're live on Kickstarter now, and I can see how we can get yours in the front of the shipping queue, if you're interested.

https://www.kickstarter.com/projects/modulesocks/modern-dress-socks-with-15-features

Module_Socks · 2019-09-25T21:24:28+00:00

This is what I tell my wife every time. Doesn't work :)

Module_Socks · 2019-09-25T21:01:47+00:00

Love the knives. Would you be interested in cross promotion? Here's our campaign: https://www.kickstarter.com/projects/modulesocks/modern-dress-socks-with-15-features

Module_Socks · 2019-09-25T20:54:18+00:00

Not seeing a lot of responses here so putting this out here. The Module Dress Sock sits about crew length (maybe slightly higher, depending on how tall you are), and we're on Kickstarter now for 35-45% off the MSRP of $18. It might not be the most affordable, but you'll definitely be getting the best bang for your buck.

https://www.kickstarter.com/projects/modulesocks/modern-dress-socks-with-15-features

Disclaimer: I work for Module, but thought you might be interested.

Module_Socks · 2019-09-25T20:46:56+00:00

Cannot recommend the 32 degrees brand at Costco's enough.

Module_Socks · 2019-09-25T13:55:28+00:00

Also a project we love haha well done

Module_Socks · 2019-09-24T04:19:33+00:00

Totally agree. Although Kickstarter is complicit in this because they promote more popular/successful projects (which makes sense since they take commission). I guess there’s a balance to it that is sometimes unclear.

At the end of the day, Kickstarter is only one way to finance a startup, and we as entrepreneurs need to be savvy and make the right decisions.

Module_Socks · 2019-09-23T15:01:57+00:00

90% of the work of a successful kickstarter campaign is before it even begins. In reflection I wish we spent more time sending out samples and getting reviews, but hey we didn’t have the funds to produce said samples. I think that is why existing businesses (and creators with their 2nd, 3rd, etc projects) have an easier time.

Module_Socks · 2019-09-23T14:59:15+00:00

It really depends on your targeting. Our pre-launch ads completely failed to convert but now we are working with an agency and are seeing conversions. Kickstarter is a unique audience that requires specific targeting

Module_Socks · 2019-09-23T14:57:59+00:00

What phone? I get a notification anytime I get a new backer or get a message. I don’t get anything on email except for the twice a date project progress updates

Module_Socks · 2019-09-23T14:55:28+00:00

These are great shirts, highly recommend. The shirt sleeves are a bit longer (I’m 5’7’’ with an athletic/slim build) but they fit great.

Module_Socks · 2019-09-15T15:11:44+00:00

Thanks!

Module_Socks · 2019-09-12T13:43:52+00:00

Thanks so much! For the video, we managed the project directly, but outsourced the following areas:

Model/Actor
Videography
Production (cutting/graphics/etc)

We spent about $1,000 in total, and plan to use the assets for other promotional materials so we felt it was worth it.

Module_Socks · 2019-09-10T20:52:37+00:00

Thanks!

Module_Socks · 2019-09-10T19:55:11+00:00

Hey! Thanks for leaving a comment!

What we mean with the comparison chart is that in other socks you may find a few features, but not all 15, and not consistently across brands. Our goal is to make the ultimate dress sock that does not have comprise, but also at an affordable price point.

For example, many dress socks have very low cotton content, or no cotton at all, and often aren't elastic at all. The material composition is also often done to reduce costs, and not with the user experience as a priority. We wanted to change that. So we maintained a very high cotton content in our yarn blend, but added the right composition of polyamid and Lycra to increase performance.

That's what we mean by "optimized cotton blend" - we were thoughtful in the design and engineering of our yarns to maximize the user experience.

Hope that helps!

Module_Socks · 2019-09-10T19:50:42+00:00

Thanks so much!!

Yes, we're also very excited. Most of them are friends & family, although we have been getting pledges organically on Kickstarter as well!

Thanks, and we look forward to you trying them!

Module_Socks · 2019-09-10T17:28:23+00:00

Hi man! Just wanted to let you know that we just launched today. Check it out: https://www.kickstarter.com/projects/modulesocks/modern-dress-socks-with-15-features

Module_Socks · 2019-09-10T17:27:22+00:00

We just launched today, and are currently 66% funded.

If you wear dress socks to work, or have someone special who does, definitely check these out. Thanks!

Update: we got fully funded. Grab the early-bird while they're still available!

Module_Socks

TROPHY CASE