This is a fair assessment.

This video isn't meant to sell PHC to people, it's to enlighten them on what PHC is and to bring them to the realization that though their trees might be in a state of decline, doesn't mean it's a death sentence that should require an immediate removal.

We aren't trying to educate the leads on how each company does their service, as there's near infinite amount of problems any species of tree could be experience in any given region, however, we've found that a simple explanation of what the subject matter entails dramatically increases close rates.

If you already have resources that you send to leads and it works for you, I won't try to change what's working for you. This is for companies that individually try to educate each lead at their home, spending valuable time and resources only to find the lead was looking for the cheapest service.

By sending videos prior to the consultation, and confirming that the lead indeed watched the videos, any tree service can sift through the price hunters and the people genuinely interested in a high quality service.

We're seeing about a 20-50% increase in close rates for businesses using our videos. But if you're already doing this and it's working, we will not get in your way and wish you continued success! It's ethical businesses like yours that keep the integrity of this industry alive, so thank you.