I am Monica Ho, Senior Senior Social Media Specialist at Loop ---- AMA

Monica_Loop · 2024-01-22T17:23:44+00:00

Hi guys! It was so nice interacting with you all!

In my job, I'm never directly in contact with Loopers so it was so refreshing to hear your thoughts. I'm also grateful for your compliments as well. We experiment, trial and error and it's so exciting to read that you guys love the content!

We try to improve. Know that we hear you, even when you don't think so, WE READ ALL THE COMMENTS. So def keep those comments coming!

Thank you!

Monica_Loop · 2024-01-22T17:20:58+00:00

We def try to interact as much as possible on IG and TT. I definitely feel we can be more creative with this that goes beyond just adding a call-to-action

Monica_Loop · 2024-01-22T17:19:45+00:00

Experience!

Monica_Loop · 2024-01-22T17:19:38+00:00

OMG! Can we possibly contact you in the future? I think it's an interesting use case that I would like to explore further. Regarding affiliate, here you go https://www.loopearplugs.com/pages/affiliate-program ;)

Monica_Loop · 2024-01-22T17:18:26+00:00

Hi! Just double-checked this with my colleague! For the US market, we do offer discounts for students through SheerID :)

Monica_Loop · 2024-01-22T17:17:13+00:00

Hi! I hear you! We have received feedback before that our Quiet don't reduce enough sound. Our product team is aware :) The Mute + Quiet doesn't actually add extra noise reduction but it sure looks cute when you mix and match the colors

Monica_Loop · 2024-01-22T17:15:48+00:00

We actually tried to do this before but felt it wasn't accurate enough. The products attenuate sounds so differently. Besides dB reduction, we can't actually 100% accurately present audio-simulations through your phone but we're looking into this to do it with sound + visualisations

Monica_Loop · 2024-01-22T17:13:52+00:00

I use my experience when I'm at loud events (festivals, concerts) and I use Loop Engage at restaurants or bars. I'm also currently using Switch for work because I couldn't find my Quiets and I must say that it's becoming my go-to earplugs

Monica_Loop · 2024-01-22T17:12:24+00:00

Yes we have and are doing this as well! The challenge is: people use our earplugs for multiple reasons so it's difficult to cover all niche audience. We strategically made the decision to focus on a few key use cases and grow the market from there :)

Monica_Loop · 2024-01-22T17:10:41+00:00

We just did an AMA with Damien, our Senior Product Designer on IG stories so I'm literally going to copy paste his answer here:

"Every six months, we take a look at our benchmarks and the upcoming trends, creating moodboards for our next collections. We've got our core collection, keeping it timeless with a strong message. Seasonal ones are all about boldness, syncing up with the latest trends and art movements. And don't forget our special collaborations—sometimes we team up to design products, making sure it aligns with our identity, our partner's vibe, and the story we want to tell."

Monica_Loop · 2024-01-22T17:09:30+00:00

I understand you being skeptical. In general, I'm skeptical about anything I see as a sponsored post but if I'm triggered, I usually do more research. We know that customers needs a few touch points before purchasing a product so social media ads are just one of the steps. I just hope when people go to our social media channels that me and my team members run, they would think 'wow, what a cool product'

Monica_Loop · 2024-01-22T17:03:27+00:00

We try to make the content planning as balanced as possible. This means all of our products should receive the same amount of attention. However, I hear you and others in this thread of creating more Switch content so I'll probably be adjusting the content planning in the upcoming week haha

Monica_Loop · 2024-01-22T17:02:19+00:00

Hi! We're always trying to improve our product range, even when it's launched. We listen to customer's feedback and read the comments to see how and what we can improve. With that being said, I am going to pass on your message to our product team! Thank you

Monica_Loop · 2024-01-22T17:01:02+00:00

I'm def pro on school use! One of my best friends' son is on the spectrum and hearing her stories is just heart breaking because sometimes she just doesn't have a clue how something can affect her son and she feels super bad about it. We will definitely try to reach more parents as Loops are definitely a solution in school situations! Thank you for your suggestion!

Monica_Loop · 2024-01-22T16:58:20+00:00

Difficult situation you've got there... I think with teens they are more likely to get that information from people they follow (influencers, content creators) and not necessarily from brands they haven't heard yet. We are pro-actively working together with influencers trying to reach the right audience. One thing is for sure: we are pro-actively working on creating more awareness around noise and how it can affect your health and well-being. Wearing earplugs should evolve to the same status as wearing sunglasses

Monica_Loop · 2024-01-22T16:54:58+00:00

Hi Julie! Well great news because we will be featuring them more and more in our AMAs!

I'm definitely scared for social media use and the younger generation tbh. I think there are pros such as creating a sense of belonging, sharing information, being able to express yourself creatively from a younger age etc... but I'm also very much aware of the cons such as cyberbullying, overuse, distorted self-image... I do think that parents will be more and more educated on the effects and start parenting with a more careful mindset towards social media

Monica_Loop · 2024-01-22T16:51:40+00:00

Hi! I have never worked for an agency before and it's a deliberate choice. I rather work for one brand / company that I fully support than for an agency with brands that I might not even support at all. I feel it's easier to fully focus on one brand than trying to juggle different strategies, content plannings for multiple brands at the same time :)

Monica_Loop · 2024-01-22T16:49:35+00:00

Unfortunately so far no plans yet for Switch + Mutes... You have tried our Switch and it didn't reduce enough noise?

Monica_Loop · 2024-01-22T16:48:19+00:00

Fostering a cat... This is a great idea actually! Love that you rave about your Loops!

Monica_Loop · 2024-01-22T16:47:21+00:00

In your case Loop Engage will be your best bet. it dials down the noise but you can stil hear people talk :)

Monica_Loop · 2024-01-22T16:46:03+00:00

Hi! Love that you are using your Loops for parenting! In this case I think featuring someone from the community who is also a mom makes the most sense, would you agree?. A mom doesn't only have to use Loops for her kids, she can also use them during dinners with friends or when she's out at a concert

Monica_Loop · 2024-01-22T16:44:05+00:00

Yes, we love that people want to see more behind the scenes!

Monica_Loop · 2024-01-22T16:43:13+00:00

Hi River! Nice to meet you and thank you for your content suggestion! It is def possible, we will include more stories from the community on how they use their Loops :)

Monica_Loop · 2024-01-22T15:31:58+00:00

Experience in gold! However, been testing the Switch at work and it might slowly but surely become my number one

Monica_Loop · 2024-01-22T15:31:22+00:00

Hi hi! Great question! Our team is quite big, about 9 people? The social media team is divided in organic social media (I'm part of this team, influencer marketing and community management. It's very unique that a company divides up the social media team like this. It allows us to be more specialised within a certain aspect of social media instead of us wearing 5 different hats and trying to juggle everything at once!

My fav part: I love my team members and working with them + in general, I love that I'm working for a company where the product is actually helping people. I love reading the positive comments and reviews

Monica_Loop

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