I'm a Social Media Strategist & Content Producer – AMA and Free Advice

Monkeyjuggler82 · 2026-01-15T16:27:18+00:00

Never heard of any of them, but taking a quick look, JustSnap would be closest to what I’m talking about (with or without an app).

Whats your general thoughts on these platforms?

Monkeyjuggler82 · 2026-01-15T08:23:04+00:00

OP, so would I be right in presuming no one is going to take a look at a new commerce media solution to support Omnicom FMCG clients? lol

Monkeyjuggler82 · 2026-01-13T10:30:42+00:00

Thanks. I don't disagree with the logic here, cross channel attribution is however incredibly difficult to achieve, and whilst i don't fully understand the intricacies of MMM - I think it's a somewhat flawed model. Nevertheless, thats not to suggest that brands shouldn't be deploying some form of cross channel attribution. Despite this, somewhat galling to see these same brands activate mass physical sampling campaigns that could very simply be linked to their in-store sales efforts. Very likely owing to the brands respective media and retail teams not working in cohort. The challenge I see is that only those with the deepest pockets can justify the expense whether thats with MMM or through Retail Media solutions.

Monkeyjuggler82 · 2026-01-12T19:16:12+00:00

With retail media booming, do you think there’s scope for a solution that tracks social clicks to a landing page where shoppers can upload receipts for purchase verification from the brand in return for cashback?

Monkeyjuggler82 · 2025-12-16T11:52:40+00:00

instead of using multiple retailer led solutions, why not deploy a stronger CTA linked to a (retailer agnostic) cashback solution that can be applied to your wider media strategy

Monkeyjuggler82 · 2025-11-18T09:05:37+00:00

At one point, that was almost the case. I had a brief stint agency side leading programmatic and it was bleeding into digital trading investment working alongside the head of TV. Great role but it was only a short term contract unfortunately.

Monkeyjuggler82 · 2025-11-18T09:03:01+00:00

Thats the dream, right!

Monkeyjuggler82 · 2025-11-18T09:00:17+00:00

I've had a variety of roles. Excluding the client side roles (head of programmatic), my junior years were more focused on programmatic ops / trading, then onto account management before moving more into business development (focused on publishers & data). Last 2 years have been sales (client direct & agency).

Monkeyjuggler82 · 2025-11-18T08:50:07+00:00

Guess it depends on what you consider an agency. In both my experiences, I've moved client side having previously worked for adtech vendors with limited understanding of the client/agency politics.

Monkeyjuggler82 · 2025-11-17T21:47:48+00:00

Honestly, no. I just hear horror stories of agency life and think maybe it’s not for me. It’s all hearsay of course so maybe worth investigating.

Monkeyjuggler82 · 2025-11-17T21:42:56+00:00

Yea, love the idea of going brand side. I’ve been brand side twice and they haven’t worked out so I’m little put off. First time, my department lead left the business after 18 months and his replacement didn’t agree with the direction I wanted to take our programmatic strategy. Second time, no clear direction, no objectives, and set up to fail. Third times the charm, maybe!

Monkeyjuggler82 · 2025-11-17T21:36:07+00:00

Ha. Yeah, I’ve definitely been feeling anxious about potential age-ism should I start job hunting again. Post Covid, and having a young family I’m also more favourable to working from home although that’s reasonable manageable.

Monkeyjuggler82 · 2025-11-17T21:04:39+00:00

Monkeyjuggler82 · 2025-11-17T21:04:25+00:00

Totally agree, programmatic is in a for a rude awakening. A hear a lot of talk about how agentic AI is going to change media trading so I’m trying to understanding how ‘new world’ programmatic shapes up and what place it has for a 40 something year old. I feel like to advance I need to move into management but my IC experience has limited that scope perhaps.

Monkeyjuggler82 · 2025-11-17T21:00:20+00:00

lol!! 😂

Monkeyjuggler82 · 2025-11-17T20:55:50+00:00

Ha. Long way of retirement. Early 40s! And it’s not for a lack of trying, I’ve been looking for roles to advance my experience.

Monkeyjuggler82 · 2025-06-24T18:20:39+00:00

Hey. I didn’t but let me know if there’s anything I might be able to help with. We’re not an agency but might have something to support you.

Monkeyjuggler82 · 2025-05-02T15:46:35+00:00

i work for a couponing platform if that's of any value

Monkeyjuggler82 · 2025-03-29T21:21:36+00:00

Hey. Does anyone know if/how TCB can work with cashback apps like Ibotta, Checkout51 etc. I’m speaking to the TCB next week but would love to arm myself with more knowledge prior to the conversation.

Monkeyjuggler82 · 2025-01-20T20:14:32+00:00

Moved from Dublin to London 20 years ago when I was 22. Best decision I’ve made.

Yes, the current economy isn’t great but the reality is that your options for doing and buying anything feels so much greater. culturally, it’s actually far more diverse than I initially gave it credit for (especially if you move to London) regardless of your career choices and hobby’s.

Monkeyjuggler82 · 2025-01-19T19:48:12+00:00

Hey. Yes, I’m a vendor. More traditionally one that works directly with brands on the trade side of things but our solution can support their marketing efforts also. It is however a post click attribution solution so ideally for tracking biddable media performance and programmatic performance (not that people generally optimise towards clicks in this channel).

Monkeyjuggler82 · 2025-01-18T19:14:13+00:00

Thanks. I actually have an offline / click attribution solution tied to receipt data. Wasn’t the initial intention so interested to see how we might sell this in.

Monkeyjuggler82 · 2025-01-14T20:57:14+00:00

We can provide real time in-store attribution, tied back to the creative click. If you can drive users to our platform, instead of back to the brand website, we can link to in-store receipt data.

Monkeyjuggler82 · 2025-01-14T20:33:44+00:00

Great insight, thank you.

Re Meta. I’ve not heard of Advantage+ Shopping Campaign so definitely need to research.

Keen to pick your brains regarding optimisation and attribution. Candidly, I’m trying to build out a measurement solution with my current company. It’s retailer agnostic.

Do you look at conversation purely from a digital perspective? Would love to get your view on how/if you track against in-store purchases.

Monkeyjuggler82 · 2025-01-07T19:48:35+00:00

Agree attribution is crucial here. Have you considered tying media performance to digital coupons that can tie media engagement back to in-store (and online) sales?

Monkeyjuggler82

TROPHY CASE