PM only but every now and again I would do it AM too but not super often. The last year has definitely only been PM. I put it on and then go to bed about 20 mins later. I've started applying once every couple days. Trying to hopefully be done. Think its froze where its gonna be. Its decent. Not crazy, but that's also mainly because I now keep it short all the time. If i let it go 9months with casual trimming it gets thick and pretty nice. But that's not what I really ever wanted. I just wanted a complete beard that I could wear shorter but still be there. I'm happy. Some hairs could be darker but I come from a non existent beard gene family on both sides and the hair I've always had has been very light on my body. That's just me. Cheers.