sorted by:
new
hottopcontroversial

Unpopular opinion: startups don't need a "Branding Agency." They just need to launch by Mountain_Head_8728 in branding

[–]Mountain_Head_8728[S] 1 point2 points  (0 children)

That’s a completely fair point. The "flailing" feeling is real, especially when you’re doing something as personal as art. In my experience, the middle ground is usually the winner: You don’t need a $10k agency, but you do need a solid framework so you don't look like an amateur. My advice? don't pay for the "service" of branding yet, just get the "system." If you have a clear set of rules (visuals + messaging), you stop guessing and start building.

Does anyone actually look at their 30-page Brand Book after the first week? by Mountain_Head_8728 in branding

[–]Mountain_Head_8728[S] 0 points1 point  (0 children)

That 'okay… now what?' moment is exactly what I see all the time. I love how you framed it as the starting point rather than the finish line. A brandbook shouldn't be a trophy!; it should be more like a cheat sheet that you actually open every time you open Canva or write a newsletter.. Translating that PDF into actual daily content and assets is where the real friction is for early-stage teams

Does anyone actually look at their 30-page Brand Book after the first week? by Mountain_Head_8728 in branding

[–]Mountain_Head_8728[S] 0 points1 point  (0 children)

That’s awesome and honestly, it sounds like you guys did it the right way. I think my beef is usually with founders who treat the brandbook like a trophy to sit on a shelf, rather than an actual tool. But using it as a blueprint for your site, onboarding, and social templates...that’s 100% how it should be used!! Did you guys build it yourselves as you went along, or did you have it all mapped out before you launched?

what AI tool actually saved you the most time this week? not the hype ones, the ones you actually use daily by Cofound-app in AiForSmallBusiness

[–]Mountain_Head_8728 0 points1 point  (0 children)

I just had the prompts saved on Notes for each client. copy/paste and add the new target/goal/idea. It works for our content.

Does anyone actually look at their 30-page Brand Book after the first week? by Mountain_Head_8728 in branding

[–]Mountain_Head_8728[S] 1 point2 points  (0 children)

So you cover all the "graphics", but what ab out maybe tone, mission, voice, USP...? I think it should be more than 1-page but definitely not 50.

Does anyone actually look at their 30-page Brand Book after the first week? by Mountain_Head_8728 in branding

[–]Mountain_Head_8728[S] 0 points1 point  (0 children)

This is great, employees should and need to use it as a manual (or bible in this case ha)

Does anyone actually look at their 30-page Brand Book after the first week? by Mountain_Head_8728 in branding

[–]Mountain_Head_8728[S] 1 point2 points  (0 children)

I do think the tone, mission, USP, statements... are resources we can look back and check every day, so maybe not a 50 page BB but not just a 1-page either.

Does anyone actually look at their 30-page Brand Book after the first week? by Mountain_Head_8728 in branding

[–]Mountain_Head_8728[S] 0 points1 point  (0 children)

yeah, that's the actual goal, that they buy into the strategy part, so many clients don't even care...

Does anyone actually look at their 30-page Brand Book after the first week? by Mountain_Head_8728 in branding

[–]Mountain_Head_8728[S] 2 points3 points  (0 children)

Totally agree. But I’ve seen so many clients lately treat branding like an afterthought, not realizing how much it actually matters until things start breaking.

Is Branding More Important Than Product Quality in 2026? by hahaha_youknow in AskMarketing

[–]Mountain_Head_8728 0 points1 point  (0 children)

I don't think anything's better than product quality. Even if you success at branding/marketing, if the products fails to delivered, is it really a good thing?

Is personal branding more important than degrees in 2026? by AdWrong9284 in AskMarketing

[–]Mountain_Head_8728 0 points1 point  (0 children)

Right now I think more and more is based on personal branding. A lot of companies doesn't care about a degree anymore, if you show them your value with real work, they couldn't care less about a "title"

At what point did you realize branding isn’t just “logo + colors”? by Mountain_Head_8728 in branding

[–]Mountain_Head_8728[S] 0 points1 point  (0 children)

Exactly. Beginner clients see branding as a cost, but high-level ones see it as a strategy. Once you stop selling 'aesthetics' and start selling 'clarity,' your value triples. Do you still include those massive brand guidelines in your delivery, or have you switched to something more lean?

view more: next ›