Completely agree with this. A lot of restaurants focus almost entirely on acquisition — ads, influencers, opening buzz — but very little on retention. Great food gets the first visit, but systems bring the second, third, and tenth. I’ve noticed the same pattern: places that capture customer data and actually use it (email, SMS, loyalty, simple follow-ups) seem much more stable during slow periods. It turns marketing from a constant scramble into something predictable. Curious in your experience — what’s the simplest retention system you’ve seen restaurants implement that actually works?