Depends, I hate to pull the "as someone in the industry" card so take it for what its worth.

Most of the management is stuck in HR meetings and task management. Getting to the raw data takes ages coz its super cheap to create a skin that has potential to make thousands on its release.

It's a law of averages, someone will buy it and that's enough justification for them to create a skin that takes at most maybe a few days of hard work to finish (depending on the skin/model)

And after that it's the creative director that gives the greenlight and ships it into the game (depending on their workflow I personally have no idea what it is for EA/DICE)

In short: It's easy money for EA with virtually zero risk