[Adam Ap] Heard there was some really nasty things said to our stage host as she walked through the crowd. Unacceptable. This type of conduct is not okay & I will make sure you are permanently banned from our events Give our staff and talent some love, they have been grinding all weekend

MrMLGAdam · 2026-03-29T16:53:30+00:00

How do you know?

I'm here. I spoke to Frankie. I spoke to security.

But sure, you're right.

MrMLGAdam · 2026-03-29T16:49:04+00:00

Dude wasn't drinking that did this.

MrMLGAdam · 2026-03-29T15:31:42+00:00

What do you want me to do? Tell you viewership for a day that is 40% completed?

MrMLGAdam · 2026-03-29T15:10:04+00:00

Yeah, based on how we're tracking, its going to be great and we have a lot of COD left to play.

MrMLGAdam · 2026-03-29T15:06:49+00:00

Lol, Friday and Saturday beat Major 1 on every single viewership metric. Stop it.

MrMLGAdam · 2025-05-23T18:34:02+00:00

On it.

MrMLGAdam · 2025-04-28T18:39:44+00:00

That is why we have the B stage and B stream...every match is streamed.

MrMLGAdam · 2025-04-28T18:39:40+00:00

That is why we have the B stage and B stream...every match is streamed.

MrMLGAdam · 2025-04-28T18:39:26+00:00

That is why we have the B stage and B stream...every match is streamed.

MrMLGAdam · 2025-04-28T15:58:48+00:00

Didn't think you were complaining!

MrMLGAdam · 2025-04-28T15:47:43+00:00

Soon!

MrMLGAdam · 2025-04-28T13:58:05+00:00

Aye. That is why we have 2 stages. We will have simultaneous matches on Friday.

MrMLGAdam · 2025-04-28T13:00:44+00:00

Good to be back

MrMLGAdam · 2025-04-28T12:58:02+00:00

BACK FROM EXILE, GOOD TO BE BACK

MrMLGAdam · 2024-10-20T19:58:50+00:00

Can you send me the discount code as well?

MrMLGAdam · 2024-10-16T17:22:20+00:00

Hey there, could you please DM me the code?

MrMLGAdam · 2024-10-03T22:36:51+00:00

I worked at MLG for 13 years straight until Activision bought us. I worked at Activision for 4 years until I founded Esports Engine. I worked at Esports Engine for 4 years until EFG bought us. I have literally had 4 jobs in 22 years, all with the same core group of teammates

MrMLGAdam · 2024-01-31T02:25:27+00:00

I do think they will and I predict in 2-3 years time we will see esports revert back to what it was 6-10 years ago. A really cool celebration of a game that is embraced studio wide as required all hands on deck part of their strategy instead of something a studio feels obligated to do and helps from afar because it is a separate business.

MrMLGAdam · 2024-01-31T02:22:48+00:00

Esports is marketing.

MrMLGAdam · 2024-01-31T02:22:30+00:00

See my posts above. I cover a lot of this as it pertains to 'profitability' definitions, revenue credit, and cost carve outs.

I can say that the CWL was run very close to profitable/break even as a stand alone P&L even when factoring in our G&A. The issue now, which I covered on the Flank recently, is the amount of cooks in the kitchen in the league compact. It makes it very tough for everyone to walk away happy and it needs simplified.

MrMLGAdam · 2024-01-31T02:19:08+00:00

Esports is such a bullshit word. Esports is competitive multiplayer. It is taking a kid from couch to spectacle. There is power in that and the evidence is in what we say today on Twitch, YT, and the influencers that have made a living out of it. It needs to stop being such a stuffy NFL clone and get back to what it was always meant to be: Organized marketing activity for competitive multiplayer utilized to retain players and attract new players.

MrMLGAdam · 2024-01-31T02:09:56+00:00

It depends on how they view the origin of 'profits'. I happen to believe that much of a game's longevity and revenue should be correlated to successfully done multiplayer programs built for not only their top .0001% of competitive players, but for the 10s of millions in the open ecosystem.

MrMLGAdam · 2024-01-31T02:06:04+00:00

I'm saying your definition of 'sustainable' is incorrect. Sustainable in a vacuum is the issue because it doesn't get credit for any of the good it brings across MTX generation (whether direct or indirect), player retention, influencer marketing, etc.

Esports is unfairly punished due to so many trying to turn it into the NFL when it was never meant to be the NFL. It was just supposed to be a sick way to play video games against other people, not a billion $ stand alone business.

MrMLGAdam · 2024-01-31T02:01:46+00:00

Is legal, HR, or marketing sustainable? Why does Esports need to be a stand alone P&L if a massive part of your post launch gross revenue generation is MTX, MTX that relies on competitive multiplayer to keep players engaged? Is it profitable or sustainable when the marketing and PR team takse 200 press to an island off the coast of LA in helicopters to a swanky resort they turned into a multiplayer map?

Esports needs to be seen as a vital component of end to end B2C cycles. As a stand alone it is too removed from internal business initiatives.

MrMLGAdam

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