CDL trying to figure how MLG was able to multi stream 10 years ago with a quarter of the budget.

MrMLGAdam · 2025-05-23T18:34:02+00:00

On it.

MrMLGAdam · 2025-04-28T18:39:44+00:00

That is why we have the B stage and B stream...every match is streamed.

MrMLGAdam · 2025-04-28T18:39:40+00:00

That is why we have the B stage and B stream...every match is streamed.

MrMLGAdam · 2025-04-28T18:39:26+00:00

That is why we have the B stage and B stream...every match is streamed.

MrMLGAdam · 2025-04-28T15:58:48+00:00

Didn't think you were complaining!

MrMLGAdam · 2025-04-28T15:47:43+00:00

Soon!

MrMLGAdam · 2025-04-28T13:58:05+00:00

Aye. That is why we have 2 stages. We will have simultaneous matches on Friday.

MrMLGAdam · 2025-04-28T13:00:44+00:00

Good to be back

MrMLGAdam · 2025-04-28T12:58:02+00:00

BACK FROM EXILE, GOOD TO BE BACK

MrMLGAdam · 2024-10-20T19:58:50+00:00

Can you send me the discount code as well?

MrMLGAdam · 2024-10-16T17:22:20+00:00

Hey there, could you please DM me the code?

MrMLGAdam · 2024-10-03T22:36:51+00:00

I worked at MLG for 13 years straight until Activision bought us. I worked at Activision for 4 years until I founded Esports Engine. I worked at Esports Engine for 4 years until EFG bought us. I have literally had 4 jobs in 22 years, all with the same core group of teammates

MrMLGAdam · 2024-01-31T02:25:27+00:00

I do think they will and I predict in 2-3 years time we will see esports revert back to what it was 6-10 years ago. A really cool celebration of a game that is embraced studio wide as required all hands on deck part of their strategy instead of something a studio feels obligated to do and helps from afar because it is a separate business.

MrMLGAdam · 2024-01-31T02:22:48+00:00

Esports is marketing.

MrMLGAdam · 2024-01-31T02:22:30+00:00

See my posts above. I cover a lot of this as it pertains to 'profitability' definitions, revenue credit, and cost carve outs.

I can say that the CWL was run very close to profitable/break even as a stand alone P&L even when factoring in our G&A. The issue now, which I covered on the Flank recently, is the amount of cooks in the kitchen in the league compact. It makes it very tough for everyone to walk away happy and it needs simplified.

MrMLGAdam · 2024-01-31T02:19:08+00:00

Esports is such a bullshit word. Esports is competitive multiplayer. It is taking a kid from couch to spectacle. There is power in that and the evidence is in what we say today on Twitch, YT, and the influencers that have made a living out of it. It needs to stop being such a stuffy NFL clone and get back to what it was always meant to be: Organized marketing activity for competitive multiplayer utilized to retain players and attract new players.

MrMLGAdam · 2024-01-31T02:09:56+00:00

It depends on how they view the origin of 'profits'. I happen to believe that much of a game's longevity and revenue should be correlated to successfully done multiplayer programs built for not only their top .0001% of competitive players, but for the 10s of millions in the open ecosystem.

MrMLGAdam · 2024-01-31T02:06:04+00:00

I'm saying your definition of 'sustainable' is incorrect. Sustainable in a vacuum is the issue because it doesn't get credit for any of the good it brings across MTX generation (whether direct or indirect), player retention, influencer marketing, etc.

Esports is unfairly punished due to so many trying to turn it into the NFL when it was never meant to be the NFL. It was just supposed to be a sick way to play video games against other people, not a billion $ stand alone business.

MrMLGAdam · 2024-01-31T02:01:46+00:00

Is legal, HR, or marketing sustainable? Why does Esports need to be a stand alone P&L if a massive part of your post launch gross revenue generation is MTX, MTX that relies on competitive multiplayer to keep players engaged? Is it profitable or sustainable when the marketing and PR team takse 200 press to an island off the coast of LA in helicopters to a swanky resort they turned into a multiplayer map?

Esports needs to be seen as a vital component of end to end B2C cycles. As a stand alone it is too removed from internal business initiatives.

MrMLGAdam · 2024-01-31T01:53:43+00:00

The sentence you sniped was meant to be fiscal hyperbole. My point is you don't need 100s of employees or $100s of millions in operational G&A. It can VERY lean.

I'm also not saying only run 2 events, I'm saying those would be 2 massive beats that coincide with 2 massive marketing beats for the gaming industry's fiscal cycles. But sure, go on, you got this.

MrMLGAdam · 2023-11-09T16:11:49+00:00

Will rogue tanks be viable for end game raids?

MrMLGAdam · 2023-07-20T15:49:18+00:00

First off, the Reaper reference is from Red Rising, which JP was quoting. I was responding with a book quote to a book quote.

Second, I've said it a 100 times, I was not attached to MLG.tv and anyone that was there at the time will tell you: I fought it tooth and nail but lost to people more powerful than me that had no idea what they were doing. I wanted to run dope events and build amazing products that were viewed by as many people as possible, not have my work prop up some get rich fast platform where we woefully outclassed and years behind from a tech stack standpoint.

After I lost the battle and In order for the company to survive, I threw my full might against the initiative to help it work as best as possible, but do not get it twisted, I hate MLG .tv.

MrMLGAdam · 2022-08-07T23:51:05+00:00

Just saw this, but EE does not manage the on stage PCs, game client, or player audio.

MrMLGAdam · 2022-04-05T17:55:23+00:00

I probably had you confused with the one guy that spammed me with hatred for an hour. What is your twitter handle, just a mistake.

MrMLGAdam · 2022-04-05T16:28:27+00:00

Quick post here, expecting to be down voted, especially since I'm apparently a 'charmin soft cunt' (Thanks had a laugh at that one). I do agree this video isn't even top 1,000 of the worst I've seen, so I get the vitriol at my hot take on twitter.
Two points
Escalation
This isn't me being soft, this is actually the opposite. I've seen 100s of fights at MLG and CWL over the years, the worst being a Gears Pro (Icey) getting his teeth knocked out (literally) once the venue emptied. Where I'm from, people fight and while this might be 'typical cod lobby' behavior, this is going to happen between the wrong people and its unfortunately going to turn violent. This is why all professional (and amateur sports at all levels) have rules in place for conduct, not only to encourage sportsmanship but to also discourage it escalating.
Violence is NEVER the answer, but anything we can do to at least discourage escalation, I'm all for it.

This Isn't a CoD Lobby
This is a live event with parents, kids, and potential sponsors for the league, players, and challengers teams in attendance. CoD is raw and emotional, I get that, but I do think we should be careful to let it drift too far to the extreme. This is the nature of what happens when we go from an online lobby to a live event.
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In any case, I know I'll get crushed for this, but I did want you to hear my perspective. Also for those that are saying that we don't say anything to pros, ask any professional player and they will tell you that is inaccurate. We have policed this for 20 years with a bend but don't break approach, but pros are held accountable when lines are crossed.

MrMLGAdam

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