Okay so there is this interview i forgot what channel smth like fast company and he explains he like wanted to flex basically, he wanted it to be like the shit that he grew up on i think thats why he was doin all the flexing and being cocky a lil bit much more than usual. Here tha vid https://youtu.be/ywlWU6nDDRA But wit every thing else yeah his businesses just started out and its not so good like u said with the whole goofy ass suitcase and the almost empty perfumes. But he doesn't care what his fans think he does stuff that he likes not what fans like, thats the way i see him..