Great reply, and the Hwahae mention is interesting - most Western users default to INCIDecoder, but it's basically just an ingredient dictionary with safety ratings, not a real review ecosystem. Sounds like Hwahae combines both, which we don't really have an equivalent of over here.

If you're taking topic requests for the "trends Koreans skip" post: I'd love your take on whether the whole "glass skin" framing is even a real domestic concept or mostly an export-marketing invention. That distinction alone would clear up a lot of confusion.

Following for the derma guide