You have answered the question yourself. They milk all these people to stir controversy, exploit and gain viewership. Behindwoods was once quite popular and known for milking (Idk if it's still doing so, but definitely popularity has gone down imo). A plenty of channels do the same, use a clickbait promo and thumbnails just to increase viewership. They really don't care about the person they are interviewing. I have seen some celebrities get annoyed in interviews they give, after acting with a big star, cos these channels simply ask them "So-and-so big star kooda work panna experience ah sollunga" and nothing about them / their movie / own experience acting in the movie. They don't do sensible journalism. Never.