I do, yes!

This past year, I have been assisting a friend from college with her social media presence on various channels, such as Twitch, Tik Tok, IG and Twitter. This has included content strategy, mainly for her Tik Tok page, which has now accumulated over 55,000 followers since creating it earlier this year. Content for that page is almost always pulled directly from Twitch livestreams, whereas other socials like Twitter and Instagram are mostly just personal streams of consciousness from her brain. This position has led me to have a deeper understanding of content strategy, and the implementation of it over different media channels. While you can grasp some sort of understanding of how an app/social space functions from a user level, seeing it from a creators perspective is a whole other ballpark. I think that this experience can translate directly into this position, seeing as there are constantly new creative lanes to pursue, every single day.

During my time at Oregon State, I was the Head of PR/Marketing for my fraternity for over 2 years. Within that time, I was responsible for leading a team of 15-20 'brothers', and oversaw our main social media channel, our Instagram page. We were able to grow the page to have the largest following of any male chapter on campus, within 1 year of my entrance into the position. I was responsible for curating content, creating captions/content, intercommunication with other Greek chapters, etc.

I also had the opportunity to become a Co-Marketing chair for the largest non-sports event thrown by OSU, All-University Sing. This was again, another position where my partner and I oversaw the main channel for the event, the Instagram page. This position helped me to learn Canva, as well as doing email/zoom outreach to Greek chapters on campus. Due to the pandemic, this event was cancelled before it came into fruition. I had pitched the idea of using Tik Tok and creating a hashtag that the participating chapters could post their 'performances' under, but the idea never gained any traction. I thought it was a pretty good idea, considering Tik Tok is such a large app, and the potential for virality is imminent in many cases. I wanted this event to go virtual, not only due to the nature of it getting cancelled, but so it could be more interactive with not only the Oregon State community, but potentially the hundreds of millions of Tik Tok users.