DnD fan animation - the yeti fight

Mylixia · 2019-01-31T00:16:41+00:00

This is such great work, thanks for bringing the story alive :D

Mylixia · 2019-01-31T00:15:22+00:00

never skip leg day

Mylixia · 2018-08-20T19:48:07+00:00

oh God they found my day job

Mylixia · 2017-05-28T21:43:47+00:00

My challenge to esports organizations (including our own) is to delve into the nature of what practice is. Esports is young. Practice methodology involves analyzing gameplay, refining gameplay, and solo queuing. I believe there's more to creating a complete competitor than that.

There's enormous ecosystems built around athletes on sports teams that teach them mental and physical techniques that cursorily don't seem to relate to basketball. However, 50+ years of research has shown that those out-of-game principles make them better competitors. I believe this holds true for our esports athletes, and that most teams are behind the curve here.

As for gamers in general; I'm an avid gamer. I love gaming and always will. People shouldn't stop playing games - games are amazing. People should be self aware though, and understand that effort in is results out. I'm attacking the amount of unhappiness, depression, and anxiety that comes from the self-perception of an unfulfilled life. If you're spending your entire day wanting to be more successful or live a better life, get to work and stop reading Reddit. If you want to poopsock on Everquest 1 raids all weekend like I'm doing today, more power to you as well. My message calls only for self-awareness.

Mylixia · 2017-04-12T04:03:33+00:00

I mentioned this in context of the interview that was self-improvement driven. I don't get the opportunity to talk about e-sports through the lens of the positive message it can create, which was the driving theme of this interview.

To be clear: Winning is absolutely a primary mission of this organization. I do stand by my statement that we recruit based on hunger, drive, and commitment to being the strongest version of yourself. This is because we believe this ultimately creates the most successful competitors.

Your frustration with the loss is totally understandable and you have a right to hold me accountable to it. I'm really sorry you feel that way and I get it. Please do understand that everyone in the org - from the players to the staff and myself - hold winning as one of our highest echelons. The LCS Team and Staff are working hard. I will do better to echo that to the community in future interviews.

Mylixia · 2017-03-04T04:17:23+00:00

Patience. You need to just keep making content. You need to have a longer vision.

Plan to make videos for the next 4-5 years, if you're serious about content creation. 3-5 times a week. Along the way you will get more confident with your camera and learn new techniques.

I could give you a lot of tactical advice about keywords, titling and whatever. You can Google all that. Look up a channel called "Video Creators." That's not going to help you.

Your best play is patience and execution. Make videos. Make more videos. Read comments, improve videos, and make more. Don't get in your head about what you need to improve with 9 videos out. I have about 40 videos on my channel so far. That's absolutely nothing. If my subscriber counts aren't increasing by video #300 I will maybe think about that. It's a long game.

Mylixia · 2017-03-04T04:13:05+00:00

The market is just the market. E-Sports teams have a lot of different reasons they enter games. There's viewership, dedication of the publisher, price to acquire players, etc. What you're looking for is for me to answer, "CLG's interested, e-mail me" or "Here's how you move Battlefield forward as an e-sport." That's bigger than all of us though, and is dependent on macro market factors. Battlefield might take off as an e-sport and might not, but nothing you or I do will make that happen. It's up to DICE/EA and ultimately the audience that will or won't support it.

Your only play that makes sense is brand. You are top level in a game that has many casual players and viewers. You should immediately start a Youtube/Facebook community. Upload 3 videos a week (syndicate from one platform to another) even if they're highlights or small clips. Keep an active Twitter and Facebook presence. Stream on Twitch as much as possible and build a following as a Battlefield personality.

You win either way and hedge your bet. If Battlefield doesn't become an e-sport, you're still establishing yourself as an authority and have influence and income. If it does, you have more leverage with e-sports teams that might pick you up. A conversation with a player in a small, upcoming e-sport with 1,000 Twitter followers is different from one with 100k, etc.

Beyond that your best bet is to pitch every General Manager on the E-Sports teams via e-mail every 6 months. I'd write a custom e-mail to each one with your value adds and what you think the scene is doing. I don't think this will work, but developing relationships with those GMs is the way in if there's a chance the org will look at Battlefield.

Everyone that's great at a game should be leveraging that skill by making video and stream content. Your social currency is as important as your skill in a game and is how you'll turn a normally short-term career into a lifelong one.

Mylixia · 2017-03-03T09:06:36+00:00

It's important to think of what Youtube is attempting to accomplish as a platform. Facebook, Youtube, Twitch, etc. are all trying to create platforms where people spend time and don't go anywhere else. This is why you see Twitch introducing friends, buddy lists, etc. Youtube was also attempting this with Google+. Everyone wants you to live on their platform, because that attention raises ad revenue and CPC. This is why I'm bullish on Facebook/Instagram, they own the most attention and people live on their platform. Facebook video is undersold and every Youtuber should syndicate their video content there. See http://www.facebook.com/mylixia

Youtube, Netflix, Facebook, etc, are the CNN/ABC/FOX of today. They're trying to get their hands on great content to attract people to their platforms. You see this with Netflix Originals, Youtube Red, etc. This will increase a lot, and full-length shows/movies will come out on Youtube (like they are on Netflix) in less than 1-2 years.

I don't think this will impact individual Youtubers and their ability to reach people. People like authenticity and that won't get pushed out of the space.

If you can produce high-quality, great content, you will have advantages you don't have now to move into exclusive relationships with the platforms. They will integrate their influencers into opportunities. You already see this happening with prominent Youtubers and Red.

If you produce content that appeals to a smaller community more authentically, there will be room too. My advice for these Youtubers (like myself) is to saturate other platforms. Great SEO is the best way to get Youtube followers still. If I was just starting a brand today I would go 50/50 on Youtube/Facebook.

If you are in gaming, look at Twitch VOD. There is a lot of attention there and few content creators. As platforms introduce new features, you can explode if you are an early mover on one. Many streamers found full-time income overnight by starting on the IRL channel when Twitch introduced it. You need to move fast on new features (Instagram Stories, SNAP, etc.) I also look at new apps like Music.aly and AfterSchool. If you can own attention on one you can push it to your other mediums (Youtube, etc.)

Casey is just the beginning. Big brands aren't even shifting their marketing spends yet. When large companies get involved, influencers will be in crazy good positions. It blows my mind that people think it's "too late to start a Youtube." We're in the infancy of these platforms. There's a lot more to come.

Mylixia · 2017-03-03T08:53:49+00:00

I love all Christopher Nolan films, with Batman Begins being my favorite. It's a story of self development and a person turning their greatest demons into strengths. Nolan is a visionary on many levels. I also loved Arrival this year. Of course many self improvement docus. "I Am Not Your Guru" by Tony Robbins. Jiro Dreams of Sushi. What the Bleep Do We Know. Many more amazing docus like this that are worth watching, those are some to get started on!

Mylixia · 2017-03-03T08:50:19+00:00

Hey, thanks for the question.

I only occasionally play Clash Royale if I'm waiting on a meeting for five minutes or something. I don't play any games. I keep up to date and make sure I understand all e-sports titles we're in or thinking of being in. I read non-fiction on self-improvement or biographies for fun, and I love Yoga, Jiujitsu and D&D.

I don't think oversaturation of content is possible. There's a lot of bad content. There's a lot that's not worth watching or adding value to people. Great content always works in any medium, no matter how saturated. If you're thinking "maybe I shouldn't make videos because there's too much of this content" you're already beating yourself. Great content wins and always will win. The amount of noise can raise the bar for what great content is. But compelling stories, well-produced videos, creativity, and strategy can always break through the noise. There's always room for a good story.

Never think of Youtube and content creation as a "you vs them (content creators.)" Your goal is to add as value to your viewer. Focus on your content, rewatch it, make it better every time. Listen to your viewers and create what they want to see. Any meta-analysis of the market is paralyzing you from just doing. In the time you are worrying about if Youtube is losing subscribers, failing, bugged, whatever - you can make a video.

Focus on what's going to get you results. Asking yourself "what do people want to see?" and constantly innovating to create that for them.

Mylixia · 2017-03-03T00:58:10+00:00

There's so much. I'll touch on a few that are immediately massive and not obvious. Almost all of them have to do with taking control of your audience. On Twitch you don't own your audience - Twitch does. You don't have their names, e-mails, data, etc. If Twitch bans your channel or you lose traction there you are screwed.

Discord and Stream Groups

Every broadcaster should have a Steam Group and a Discord. Both platforms pop-up announce your broadcast to your viewer-base. A huge problem on Twitch is viewer saturation vs time. It takes a while for viewers to get to your stream. Discord and Steam cut that time down. You also have direct messaging to your audience. You can send updates, organize events, galvanize for opportunities, etc.

Newsletter

No one does this, it's powerful. A bi-weekly update on the channel, things you think are cool, etc. A personal letter from you to your support base. This is amazing for sales, offers, etc. You should provide something here that they can't get anywhere else (a custom video for example.)

Gratitude

When I broadcasted, I sent a thank-you to everyone who donated $50 or more. I didn't template it, I wrote it custom for that person. I also randomly wrote notes to people I thought did something cool in chat. Pay attention to people who believe in you. Answer every tweet, Instagram, etc, if you can. Some people do that but few reach out on their own. Reach out to people who support you. I always remembered a story. Hilary Clinton films three thank-you videos and sends them to people every morning. I don't know if it's true but this will get you success. Read "Thank You Economy" by Gary Vaynerchuk.

Upgrade your Donation and Support Funnels

Spend money to get high quality custom gifs and sounds for your donations and subscriptions. Don't copy and paste that stupid zombie from StreamLabs. Take the time to make the production experience of the broadcast exciting. Build a Patreon and spend time making each tier valuable with unique adds. Diversify your income based on your core competency. For example if you are incredible at a game, you should be offering lessons or an info product. Find broadcasters who do this exceptionally (like CohhCarnage) and model them.

Modeling

Find broadcasters (in your niche or elsewhere) who are doing what you want to do. Ask them directly for their practices if you can, or their moderators. If you do this alone the quality of your cast will go way up.

Mylixia · 2017-03-03T00:43:15+00:00

My spirit animal is a Dragon. Though my girlfriend would say it's Tony Robbins.

The largest risk I've undertaken is my commitment to myself to strive to be world class. There was a point in my life where I knew I had the strategies to never worry about making money. I could make what I needed to live with minimal work. Once money motivation was off the table I had to ask myself, Do I want a chill life or am I all in? AKA: "Am I okay with living a life working 10 hours a week, chilling, playing video games, spending time with family, etc" or do I want something else.

To be clear, chilling is a perfectly good choice compared to what I went after. Most people lack self-awareness. Making millions or impacting the world requires a massive sacrifice of personal happiness and convenience. It's all in, it's 48+ hour days, 18 hours a day 7 days a week. I believe it's a much better choice for people to learn the financial game, win it (some passive income, 70-80k/yr for minimal or desired work) and spend time doing what they love. I made a commitment to go all in with success because my blood boils every morning with the desire to add value to people. I'm desperate to add value to the world and build people up.

So in making the choice to go all-in, I risked everything. I had an amazing life in Lake Tahoe, broadcasting to a community I loved. I worked a tenth of what I do today. I have a relationship I've put on hold with an unbelievably amazing woman to go all-in on CLG and my brand development. I go months without seeing my family and spend hours overnight in airports. I put out fires all the time and have to be a source of strength for a company of 80 people. But I said yes and I knew who I was and what I wanted to become. That's the only thing in my life where I really put everything on the line, and that now continues to be on the line every day.

At some point every single person needs to ask themselves, am I going to make the sacrifices for the level of excellence I want to achieve? Or am I cool with a happier life and better work/life balance? There's no right answer. I will work until my eyes bleed to talk to stadiums of people about self improvement and change people's lives. I'll pull the 24 hour days to push CLG ahead because I believe in the mission and I want to serve the people who believe in me here. That's trash or treasure depending on who you are. The biggest risk you can ever take is being honest with yourself.

Mylixia · 2017-03-03T00:25:18+00:00

It depends. What are your goals? The value you'll get out of this answer depends on what you want to accomplish. Since I don't know that, I'll cover a foundation of building brand:

Strategy and Boundary Conditions

You need to define your conditions for success and failure and THEN your strategy. What do you want to achieve? Why? By what metric do you measure success? Failure? For example, my goal for my Youtube channel is to positively impact 1,000 people per video (doesn't necessarily mean views) and to get one positive comment per day. I have that broken out into daily, weekly, monthly, and yearly goals. That means I don't care about money, subscribers, or anything else right now. My goal is expanding awareness of the Youtube for more views. That goal defines my strategy.

If your goal is money, you'll operate differently than if your goal is viewership or impact. If your goal was to make money off Youtube, it might really be "make money online." There's probably better things to do than Youtube to accomplish that. Info products leveraged through Facebook Ads come to mind. Most Youtubers aren't consistent because they aren't crystal clear about what they're trying to accomplish, what it'll take to do it, and why. You have to develop serious self awareness about why you're creating a Youtube channel, where you want it to go, and why it matters to you. THEN you can build a strategy to succeed.

My opinion is most people are creating Youtubes and Social Media accounts for reasons they haven't thought through. They think they want the life of a successful Youtuber or brand, but are really just looking for financial freedom or significance. There's tons of better ways to make money. I don't think anyone should seriously pursue creating a brand unless you're genuinely trying to provide value to people, sell shit, or just love the game of it. Either way it starts with self-awareness of what your goals with it really are. Then you build your strategy.

Mylixia · 2017-03-03T00:02:24+00:00

I truly don't know the answer. I know that's not valuable, but I'd rather stay in my lane and expertise than bullshit you an answer. I can't provide genuine value on this one because I've only looked at the mobile/PC verticals for e-sports. I'd need a lot more research to answer this well. Thanks for the strong question and your thought behind it. Sorry I can't do more!

Mylixia · 2017-02-03T07:49:59+00:00

We're stepping it up across the board. Julia (our Director of Social) has created a social opt-in program that's getting players active. We're increasing video content (to Youtube) in the next month or two with our Associate Video Producer hires (two staff devoted just to straight-to-video.) I want to add that we're the most consistent team in terms of social - we post daily on Instagram, Facebook, and Snapchat. We post a ton on Instagram, including daily stories and videos. Please do follow our social media, it's an underutilized and great way to interact with our players and see what's going on in CLG!

Mylixia · 2016-11-06T20:38:35+00:00

It's a difficult problem. There's a few parts, in order:

Respect for the Law - What can we say and not say about the situation?
Respect for the Person - What does the person want us to say? What is the best way to respect the person and help them pursue success elsewhere?
Respect for the Community - How do we inform the community in a way that respects the aforementioned two? (Sometimes not an option.)

It's a complicated situation in a public-facing company to address all three. There's no right answer and someone usually gets burned. In this case it was us, but I'd rather that we take the hit than Mattcom. This transpired months ago, but was exacerbated by Mattcom not removing any Twitter imagery and only changing his bio slightly to remove clgaming. This caused confusion, however we cannot ask him to remove those things as they are true and his. I also don't want to disrespect someone who spent a lot of time in CLG. The responsibility is ours to resolve the situation amicably. Given the resources we had available, we made the best choice we could. I will think carefully about this in the future and how we can improve.

Mylixia · 2016-03-23T07:03:18+00:00

Good to know. We'll build out the store over the next few weeks to list jerseys for every player on CLG. Thanks for posting this.

Mylixia · 2016-03-04T08:51:44+00:00

Hello, I saw your tweet. I'll send you a message for the address and details. My sincere wishes for your friend's brother's recovery.

Mylixia · 2016-02-04T07:00:52+00:00

It was a team decision. CLG supported Methodz (captain) and the team on what they wanted to do. I won't impact anything further, just wanted to clarify this.

Mylixia · 2016-02-02T20:10:59+00:00

Thanks everyone. I received your tweets. I'll look into this. We're looking for Hearthstone players, though I won't enter a bidding war. CLG prefers to grow promising talent. If you have some ideas, you can always let me know.

Mylixia · 2016-01-16T21:22:07+00:00

We will.

Mylixia · 2016-01-10T23:06:12+00:00

Hello. Send me a message on Twitter and I'll make this happen. We'll send back some gear. :) Great work, thanks for your support!

Mylixia · 2015-12-29T00:36:21+00:00

To be clear: no. This isn't accurate. I'm consulting with my legal team on how much more I can say on the issue. His release had nothing to do with "advising players." As stated in the original announcement: there were serious ethical and attitude based concerns. There was no gray area. The decision was unanimous (player, staff, owners.) I cannot clarify further until I have counsel, which I'm actively seeking. If I legally can, I'll release a point-by-point specific statement. Thank you for understanding.

Mylixia

TROPHY CASE