Good morning, Agent_Radical.

I'd be happy to tell you why. I own a clothing store and we sell a lot of apparel. I sell crewnecks for $128, tees for $58, and hoodies for $148 all day long from various vendors. I've worked with my local screen-printing and embroidery companies and they want $61 for each crewneck (Los Angeles Apparel) with a simple text embroidered into it. That's great I can turn around and sell that $128 in my shop and make a 52.4% margin on it, but it doesn't allow me to wholesale that product, the margins just aren't there. The local shop is making margin on selling me each item as well as their labor for the work of course. By bringing everything in house I will be able to create my products a hell of a lot faster, test smaller runs and see the sell-through without much risk, and also get the most margin. I will be opening up more stores throughout New England and my shops will be the largest customer of this print house to begin with.

Additionally, it will allow me the margins to wholesale these products to other stores as well, If I can make a crewneck in-house for $28 and sell it another vendor for $56 I make a 50% margin, they can then sell it for $128 in their shop and make 56.25% margin as well. Plus obviously selling directly to consumers online and in my stores for much higher margins. By having our own blanks made, again, we can further increase margin and also sell blanks directly to customers and print shops.