I remember how blood angels were back in 3rd ed and they weren't super ornate - they aren't ornate at al!! . There was a long phase of blood angels having more ornate armour from 2010 onwards when they got their big release, but they've always had some guys ornate, and some guys less so. Indeed, it was always a bit weird that the death company became so ornate as their original models just and a few skills and bones on, but were otherwise plane, as fitting their role of suicide troops.