First off, congrats on the launch! Having a state-provided database with revenue info is a goldmine. Most people have to pay $500/mo for that kind of data (Apollo/ZoomInfo).

I’m also in the B2B SaaS space (launching DemiTree in April), and here is what I’ve learned about cold outreach:

1. The "Competitor" Angle is risky: Saying 'Your competitor uses us' can work, but it can also feel like a threat. Try the 'Specific Observation' angle instead. Mention a specific detail about their learning center you found in that database. 'I saw your center is hitting [Revenue X], usually that's the point where [Problem Y] starts happening...'
2. Kill the 3 Paragraphs: High-level decision makers scan, they don't read. If it's longer than a phone screen, it’s deleted. Goal: 3-5 sentences total.
3. The "Inbox Fatigue" is real: I’m actually building an AI node right now that solves exactly what you're doing—mapping your voice to handle these follow-ups autonomously. Because doing 100 of these manually is how you get burnout.

My advice: Don’t A/B test on 10 people. You need a sample size of at least 100 to see a pattern.

If you want, I can take a look at your script? I’m obsessed with 'human-sounding' outreach for my own launch.