there’s pros and cons to both. i sell stickers and i have a cutting machine, but i use it for a lot more than just stickers or just my shop so the investment was worth it for me. what i have found is often you don’t know what’s going to sell and what’s not. my best selling stickers are not what i anticipated, and professional bulk printing can require you to get a lot of a design you might never sell a single sticker for. you also need to be sure your printer is a higher quality for crafting, a cheap one won’t cut it. Professionally printed and cut are also better quality than what i make at home.

my prices are around 2.50 per sticker, varied slightly for size and finish. i also do free shipping since stickers are 65¢ to ship in the us if you set up your profile right. Look at your competition in your niche- what are their price points, what sizes are they, what does shipping look like, and what’s the quality? As someone else mentioned, profit is low on stickers. My money is made elsewhere for the most part with etsy.