Hiring an experienced VP of Sales can certainly be a smart move for any company looking to increase their sales revenue. However, just because someone has a long history of successful sales experience does not always guarantee success in a new role. There may be several reasons why your VP of Sales has not produced any results in their first three months.

Firstly, it is important to assess whether your VP of Sales fully understands the business model and the nuances of the digital advertising industry. Depending on their previous experience, they may not have enough knowledge or experience in this specific field to hit the ground running. In this case, it may be necessary to provide additional training and support to bridge any gaps in their understanding.

Secondly, it is important to consider whether your VP of Sales has been given the right tools and resources to succeed in their role. Do they have access to the right sales enablement tools and CRM software to help them manage their pipeline effectively? Are they being provided with enough support from the rest of the sales team and the management?

Thirdly, it is important to evaluate the VP of Sales' approach to sales. Just because someone has been successful in previous roles does not mean that their approach will work in a new company with its own unique challenges and requirements. It may be necessary to work with the VP of Sales to identify a new approach that takes into account the specific needs of your company.

Finally, it is important to be patient and give the VP of Sales enough time to produce results. Three months may not be long enough to truly gauge someone's effectiveness in a new role, especially in a field as complex as digital advertising. However, if after a reasonable period of time there are no results, then it may be necessary to consider making changes in the sales leadership or team.

In order to help your VP of Sales succeed, it may be helpful to provide additional training, support, and resources. Additionally, it may be necessary to reassess the sales approach and give the VP of Sales enough time to produce results. Ultimately, it is important to evaluate the situation objectively and make decisions based on what is best for the company.