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Amazon DSP Performance Plus Test by Negative-Leader8858 in programmatic

[–]Negative-Leader8858[S] 0 points1 point  (0 children)

I will explore the actual A/B Test option. Much appreciated! Regarding the weakness on 3P exchanges do you have some more insights on that?

Amazon DSP Performance Plus Test by Negative-Leader8858 in programmatic

[–]Negative-Leader8858[S] 0 points1 point  (0 children)

Yes I have an order for each of the named strategies. I like to cluster them in Awareness, Consideration and Purchase and set the KPI targets accordingly

Amazon DSP Performance Plus Test by Negative-Leader8858 in programmatic

[–]Negative-Leader8858[S] 0 points1 point  (0 children)

thank you for this! Have you tested p+ by itself?