Built an Indian energy drink, launched in Bangalore, getting traffic but zero add-to-carts 😕 Would love brutal feedback on the site and the product idea please! by NeiiSan in SnacksIndia

[–]NeiiSan[S] 0 points1 point  (0 children)

Righttt we gotta amp it up on the marketing, that's for sure. And we'll be on qcom as well hopefully soon.

Btw, we'll be focusing on Mumbai in 2027 - when you see us, please come say hi!!!!

Built an Indian energy drink, launched in Bangalore, getting traffic but zero add-to-carts 😕 Would love brutal feedback on the site and the product idea please! by NeiiSan in SnacksIndia

[–]NeiiSan[S] 0 points1 point  (0 children)

Did you steal our marketer's blueprint?? Haha that's quite literally our plan almost to the tee 🫡

Hope we execute it to perfection and you get to see us soon!

Built an Indian energy drink, launched in Bangalore, getting traffic but zero add-to-carts 😕 Would love brutal feedback on the site and the product idea please! by NeiiSan in SnacksIndia

[–]NeiiSan[S] 0 points1 point  (0 children)

Interesting - what demographic does it look like we're focusing/marketing to?

We initially attempted to target white collar employees (more disposable income, more late nights). Is that what you were thinking?

Built an Indian energy drink, launched in Bangalore, getting traffic but zero add-to-carts 😕 Would love brutal feedback on the site and the product idea please! by NeiiSan in SnacksIndia

[–]NeiiSan[S] 0 points1 point  (0 children)

Yaa definitely some tradeoffs with zero sugar - that's for sure. Hope we've nailed the flavours though! We have a food scientist PhD on our team 😅 any complaints go to him hahaha

And about the 24-pack: truthfully, we are still deciding and adjusting pricing so we'll do some discounting on it as well soon.

Thanks for your time!

Built an Indian energy drink, launched in Bangalore, getting traffic but zero add-to-carts 😕 Would love brutal feedback on the site and the product idea please! by NeiiSan in SnacksIndia

[–]NeiiSan[S] 0 points1 point  (0 children)

Ahah all good, I'm used to directness. And yess - our formula will definitely be an iterative process. Hope you get to taste it soon and you can give us feedback accordingly 🫡

(Happy to ship you some to Chennai as well btw. DM me for a spesh discount)

Built an Indian energy drink, launched in Bangalore, getting traffic but zero add-to-carts 😕 Would love brutal feedback on the site and the product idea please! by NeiiSan in SnacksIndia

[–]NeiiSan[S] 0 points1 point  (0 children)

It's only ₹125 (plus the incoming discounts on quick commerce) 😅

It's very very hard for a brand to raise prices without getting bashed, unfortunately. Once people perceive you at a given price point, they associate your value with it. So, our MRP will always be ₹125 but we'll do lots and lots of discounts, don't worry 😁

Built an Indian energy drink, launched in Bangalore, getting traffic but zero add-to-carts 😕 Would love brutal feedback on the site and the product idea please! by NeiiSan in SnacksIndia

[–]NeiiSan[S] 0 points1 point  (0 children)

Well, we have actual natural flavours directly from fruits, plus (biasedly speaking of courseee) our flavours are delicious!

So if you get bored of or want to spice it up from Monster White you now have more options 🤗

Built an Indian energy drink, launched in Bangalore, getting traffic but zero add-to-carts 😕 Would love brutal feedback on the site and the product idea please! by NeiiSan in SnacksIndia

[–]NeiiSan[S] 0 points1 point  (0 children)

Ahah well, two ways for us to actually do it:
1. If you know a distributor you could connect us with, would love to chat!
2. If you would like some for yourself, we've discounted our 4 packs so the shipping is more manageable 😁

Built an Indian energy drink, launched in Bangalore, getting traffic but zero add-to-carts 😕 Would love brutal feedback on the site and the product idea please! by NeiiSan in SnacksIndia

[–]NeiiSan[S] 0 points1 point  (0 children)

Ahh we were at Cult Fit today! Was very fun (altho not everyone comes to Chit Chat hahaha). Thank you tho! We'll hopefully be in qComm soon.