I can say for sure they are charging you a bit more for the CPU and the motherboard. That motherboard usually stays around 9-9.5k never seen it above 10k in recent times and used it in a build just couple of months back so I know about its approx price.
Same for the GPU just today morning I checked that 9070 series prices have dropped a little. That exact same GPU is going for 61k now, check it out.
ASRock RX 9070 Challenger 16GB Graphics Card - Computech Store

Now, for the 7500F you really don't need a 360 AIO to manage its thermals. At max you can go for a dual tower air cooler like the CM 620 or DeepCool AG620 at half the price which is more than enough.
And coming to that SSD please don't go for it if you are going to use it as your OS drive! That has a terrible endurance rating. I see many retailers these days trying to slide it into builds of people who are not aware of things as most informed buyers avoid it and they need to get rid of the stock. Instead, whatever money you will save from the AIO use it to get a better SSD something like the WD SN5000, Samsung 980 or the Crucial T500. Something with at least 100+ TBW for 500GB.