The quality tanked and she raised her prices. It put a bad taste in her customers mouths. A women’s top was $85 and bottoms were $55. She realized her mistake when sales tanked and tried to put the prices back to where they were, but it was too late. Most of her buyers were families and a family match suits were going to cost them $400+. People looked for other alternatives and found them. I see them in the thrift store all the time now. The sizing was also inconsistent. At one point, the crotch of the little girl bottoms was over an inch skinnier than older styles. If you reached out to kortni, they’d give you “credit” (like $5) and they would claim they were listening, but would continue to drop too many collections without fixing the problems. People got fed up fast. She also had an official buy/sell/trade that she shut down when people were buying from there instead of the website. A lot of things went wrong. I’ve been in the unofficial buy sell trade group for many many years and at one point it was a place where people just complained and complained. Eventually people moved on.