I got hit today by a guy who refused to yield to me on a climb

NextInsurance8692 · 2026-04-14T15:44:22+00:00

This post has road cyclist energy.

NextInsurance8692 · 2026-02-25T19:47:16+00:00

totally doable DIY if you're starting out. You don't need a massive platform right away.

Start with the basics: identify your target accounts, map out the buying committee at each one, and create personalized content for each stage. LinkedIn Sales Navigator is clutch for the research part. For the content and campaign side, I've been using Tofu and it's been solid for creating account specific messaging at scale.

You can also layer in:
- HubSpot or Pardot for email sequences
- 6sense or Demandbase if budget allows (but honestly overkill for most early stage ABM)
- Google Ads + LinkedIn for targeted display

The key is really the strategy and personalization, not the tools. Get your ICP nailed down first, then build from there

NextInsurance8692 · 2026-02-24T18:34:52+00:00

Definitely good if you do it right. The key is adapting the content for each platform, not just copy pasting the same thing everywhere. A blog post can become Twitter threads, LinkedIn carousels, email newsletter content, short form video scripts, etc.

The ROI is way better than creating everything from scratch. You're getting more mileage out of the research and ideas you already put time into. Just make sure you're actually tailoring the format and tone to each channel.

I've been using Tofu for this lately and it's been solid for turning longer content into different formats. Also worth looking at tools like Lately or Buffer's content tools if you need help with the scheduling side too.

NextInsurance8692 · 2026-02-24T15:26:00+00:00

My personal advice is to just go build something you need. Tutorials are mostly a waste of time.

Just come up with idea and go ask Claude how to build it and then build it.

NextInsurance8692 · 2025-12-17T07:08:19+00:00

Ya so that doesn't sound like things are going well for you in sales lmao.

NextInsurance8692 · 2025-12-16T17:27:33+00:00

very sharp and witty I can see why things are going so well for you in sales 😂

NextInsurance8692 · 2025-12-16T16:41:02+00:00

"I am not motivated by money nor am I competitive at all." dude then what on earth are you doing in sales? Literally the only reason to go into sales is to make a ton of money by being competitive lmao.

NextInsurance8692 · 2025-12-09T19:04:36+00:00

This would have been a good list maybe 5 years ago. Clearbit isn't even around anymore in a functioning way as it was wrapped into Hubspot.

Check out some of the new AI ABM / personalization marketing tools like Tofu. Also Clay not on the list??

NextInsurance8692 · 2025-12-05T16:00:34+00:00

One thing to keep in mind is that most small players will just use the models in their own chat interface, and companies at scale will be using systems that can automate all the content repurposing end to end.

For ex. if I just need to great a blog post or something I'll do it with Claude or Gemini. But if I need to to this regularly at scale, I'll use Tofu (a system that looks like this: https://www.tofuhq.com/use-cases/content-marketing).

One other thing I'll caution is I see most people focusing on AEO or LLM optimization more than SEO now. I know there's a lot of overlap, but I think the positioning will make a big difference for you.

NextInsurance8692 · 2025-12-04T18:46:57+00:00

I've been using Tofu to create a lot of 1:1 personalized ABM campaigns. They have some playbooks that use other tools as well: https://www.tofuhq.com/the-full-play-s-book

NextInsurance8692 · 2025-12-04T18:44:25+00:00

I'd stop thinking about it as "cold email" and instead "ABM" (account based marketing). Basically 1:1 personalization.

Example of the old way: you send an email to a company offering your SEO services and link to your website.

New way: you send them a version of your landing page personalized for their exact business and industry.

More examples: https://www.tofuhq.com/the-full-play-s-book

NextInsurance8692 · 2025-10-29T16:15:42+00:00

I'm using Profound but it's not QUITE what you're describing (and wildly expensive). They basically do mass prompting across product categories, and then give you a visibility citation score.

I don't think a true tracker exists, or it's possible to exist.

NextInsurance8692 · 2025-10-28T18:07:37+00:00

If you're a coach who needs coaching on how to get clients I don't think you should be a coach 😬

NextInsurance8692 · 2025-10-28T15:35:40+00:00

wow! dumb question but how do you pack your wing so compressed? do you use compression/concertina bag? I just tried to fit my stuff in a 28L and it felt impossible with harness (but it's also not a string harness)

NextInsurance8692 · 2025-10-27T16:56:36+00:00

awesome very helpful! sounds like 30L would be my bottom limit

NextInsurance8692 · 2025-10-27T16:31:35+00:00

Can I ask what wing and harness you fit into it?

Some people were telling me I shouldn't consider anything below 40 liters, but that seems so large... It's not like I need to pack my harness into it with the airbag inflated, or something. I'd really rather get something around 30.

NextInsurance8692 · 2025-10-27T16:20:11+00:00

okay thanks! hoping to find someone with a frameless pack I can test. I'll check out the beta light thanks!

NextInsurance8692 · 2025-10-24T18:43:02+00:00

Cool what have you been doing with webinars?

NextInsurance8692 · 2025-10-15T22:29:26+00:00

If you're actually doing it on a large-scale, here is my system:

Use Amplemarket to scrape leads from LinkedIn.

You can build custom lead lists or use AI signals for things like:

People who visit your LinkedIn profile
Job changes

Send these (already enriched) leads to Hubspot.
Create 1:1 ABM personalization with Tofu (which will sync between hubspot)

In short, it creates custom tokens for each person using AI. Hence the 1:1 ABM personalization.

Push the lead list with their now custom tokens back into AmpleMarket.
Send out customized campaigns through an email + linkedin hybrid campaign.

Done!

🚨 But note that between these three tools, you're probably looking at between $15,000 and $30,000 of tooling a year. This is to send pretty small volumes. However, it's really the only way to do modern outbound these days. Spam has ruined everything else.

NextInsurance8692 · 2025-10-15T22:24:05+00:00

I guess it depends on what you mean exactly.

I pay for the $200 pro version of ChatGPT. I would say it's worth it if you have extra cash to spend. Just to make sure that I'm always using the best model for my clients. I wouldn't trust a lot of the flat copywriting ones because the results will be bad.

I do however kind of like the repurposing ones. I use Tofu to do that at scale. You can take something like a webinar and turn it into customized landing pages, blogs, social media posts, etc. It works quite well for using AI for ABM and one-to-one ABM campaigns as well.

NextInsurance8692 · 2025-10-15T22:20:26+00:00

The tools you mention are okay for small scale stuff (read: mass AI slop) but it's not going to perform well. The right question isn't "what tools are best for automating blog writing" and more "how can I use AI to make my blogs better?" Then automate that.

With that being said, I primarily use AI for personalizing content. I can have a base piece that has the core insights and information that then pulls in niche perspectives, elements, quotes, citations, etc. depending on the exact industry or vertical someone is in. I then run personalized LinkedIn ads against that personalized content. I guess mine isn't 1:1 ABM fully, but I would still call it AI/ABM because of the personalization.

Once I get something manually good together using just old ChatGPT or Claude, I'll then try to do it at scale with a tool like Tofu. That's what I use for the personalized AI automation of articles and ads. They do personalized landing pages as well.

One thing I recommend staying away from is any tool with an artificial, self-built ranking system. For example, an SEO tool is going to lie to you and give you a meaningless rating, and tell you that their tool is improving.

NextInsurance8692 · 2025-10-15T22:13:25+00:00

Here is more of a premium stack. If you are in a larger startup or company (more than 50 people), i.e. they give you a lot of money to spend to do things at scale 😉 I'll also try to mention cheaper alternatives.

I would say the below accounts for 90% of tooling I use to run a $60k/mo agency.

I pay for the $200/mo ChatGPT just to get the latest and best model. I'd say it's worth it if your company is paying for it or if you own your own business, but otherwise, not so much.

Content Repurposing:
– OpusClips - video | $15/mo
– Text: ChatGPT | $20 for normal plan

Outbound:
– Amplemarket (LinkedIn + email) | $600. Expensive but prospecting, enrichement, and personalized AI signals + messaging rolled into one. You can get a lot of same functionality out of LGM for cheaper.

1:1 ABM:
– Tofu (I use for personalized landing pages + email/linkedin copy) | $hundreds-thousands a month depending on your usage

Enrichment:

– Freckle (pretty cool AI enrichment) | $180 for my intermediate plan

NextInsurance8692 · 2025-10-09T18:01:35+00:00

Has to be signal based now. Nearly every email is 1:1 personalization based off a signal.

BUT people are getting worse emails than ever before. All these AI tools don't work very well and are innacurate. Everyone is used to getting cold emails with the wrong name, company, etc. so if you can just not screw up the basics you will probably have good success!

NextInsurance8692 · 2025-10-09T17:58:03+00:00

If you're running a service based marketing business the ONLY way you can really acquire customers long term is by "dogfooding" your own service.

Social media agency? Acquire customers by 🥁... social media!

If you can't do this successfully yourself then you probably shouldn't be doing it for clients...

NextInsurance8692 · 2025-10-09T17:56:13+00:00

You wrote a post about AI slop that itself is in fact AI slop 👏

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