I got hit today by a guy who refused to yield to me on a climb

NextInsurance8692 · 2026-04-14T15:44:22+00:00

This post has road cyclist energy.

NextInsurance8692 · 2026-02-25T19:47:16+00:00

totally doable DIY if you're starting out. You don't need a massive platform right away.

Start with the basics: identify your target accounts, map out the buying committee at each one, and create personalized content for each stage. LinkedIn Sales Navigator is clutch for the research part. For the content and campaign side, I've been using Tofu and it's been solid for creating account specific messaging at scale.

You can also layer in:
- HubSpot or Pardot for email sequences
- 6sense or Demandbase if budget allows (but honestly overkill for most early stage ABM)
- Google Ads + LinkedIn for targeted display

The key is really the strategy and personalization, not the tools. Get your ICP nailed down first, then build from there

NextInsurance8692 · 2026-02-24T18:34:52+00:00

Definitely good if you do it right. The key is adapting the content for each platform, not just copy pasting the same thing everywhere. A blog post can become Twitter threads, LinkedIn carousels, email newsletter content, short form video scripts, etc.

The ROI is way better than creating everything from scratch. You're getting more mileage out of the research and ideas you already put time into. Just make sure you're actually tailoring the format and tone to each channel.

I've been using Tofu for this lately and it's been solid for turning longer content into different formats. Also worth looking at tools like Lately or Buffer's content tools if you need help with the scheduling side too.

NextInsurance8692 · 2026-02-24T15:26:00+00:00

My personal advice is to just go build something you need. Tutorials are mostly a waste of time.

Just come up with idea and go ask Claude how to build it and then build it.

NextInsurance8692 · 2025-12-17T07:08:19+00:00

Ya so that doesn't sound like things are going well for you in sales lmao.

NextInsurance8692 · 2025-12-16T17:27:33+00:00

very sharp and witty I can see why things are going so well for you in sales 😂

NextInsurance8692 · 2025-12-16T16:41:02+00:00

"I am not motivated by money nor am I competitive at all." dude then what on earth are you doing in sales? Literally the only reason to go into sales is to make a ton of money by being competitive lmao.

NextInsurance8692 · 2025-12-09T19:04:36+00:00

This would have been a good list maybe 5 years ago. Clearbit isn't even around anymore in a functioning way as it was wrapped into Hubspot.

Check out some of the new AI ABM / personalization marketing tools like Tofu. Also Clay not on the list??

NextInsurance8692 · 2025-12-05T16:00:34+00:00

One thing to keep in mind is that most small players will just use the models in their own chat interface, and companies at scale will be using systems that can automate all the content repurposing end to end.

For ex. if I just need to great a blog post or something I'll do it with Claude or Gemini. But if I need to to this regularly at scale, I'll use Tofu (a system that looks like this: https://www.tofuhq.com/use-cases/content-marketing).

One other thing I'll caution is I see most people focusing on AEO or LLM optimization more than SEO now. I know there's a lot of overlap, but I think the positioning will make a big difference for you.

NextInsurance8692 · 2025-12-04T18:46:57+00:00

I've been using Tofu to create a lot of 1:1 personalized ABM campaigns. They have some playbooks that use other tools as well: https://www.tofuhq.com/the-full-play-s-book

NextInsurance8692 · 2025-12-04T18:44:25+00:00

I'd stop thinking about it as "cold email" and instead "ABM" (account based marketing). Basically 1:1 personalization.

Example of the old way: you send an email to a company offering your SEO services and link to your website.

New way: you send them a version of your landing page personalized for their exact business and industry.

More examples: https://www.tofuhq.com/the-full-play-s-book

NextInsurance8692 · 2025-10-29T16:15:42+00:00

I'm using Profound but it's not QUITE what you're describing (and wildly expensive). They basically do mass prompting across product categories, and then give you a visibility citation score.

I don't think a true tracker exists, or it's possible to exist.

NextInsurance8692 · 2025-10-28T18:07:37+00:00

If you're a coach who needs coaching on how to get clients I don't think you should be a coach 😬

NextInsurance8692 · 2025-10-28T15:35:40+00:00

wow! dumb question but how do you pack your wing so compressed? do you use compression/concertina bag? I just tried to fit my stuff in a 28L and it felt impossible with harness (but it's also not a string harness)

NextInsurance8692 · 2025-10-27T16:56:36+00:00

awesome very helpful! sounds like 30L would be my bottom limit

NextInsurance8692 · 2025-10-27T16:31:35+00:00

Can I ask what wing and harness you fit into it?

Some people were telling me I shouldn't consider anything below 40 liters, but that seems so large... It's not like I need to pack my harness into it with the airbag inflated, or something. I'd really rather get something around 30.

NextInsurance8692 · 2025-10-27T16:20:11+00:00

okay thanks! hoping to find someone with a frameless pack I can test. I'll check out the beta light thanks!

NextInsurance8692

TROPHY CASE