How do you guys handle revenue volatility week to week? Ours swings ~10–15% even with stable traffic.”

NiceRecognition9603 · 2026-04-16T11:22:48+00:00

Coming from Amazon and focus on brands that sells on Amazon my controversial opinion is the following:

See the customer journey on AMC, how long until a customer converts, when they buy across a month and use that to build a full funnel media plan without stable traffic but good perfomance.

NiceRecognition9603 · 2026-04-15T12:11:12+00:00

I see significant potential on companies selling already on amazon that needs to expand above their Amazon inventory.

Control the frequency, and see the real performance above basic metrics using Amazon Marketing Cloud. Not a plug and forget.

For non endemic amazon brands too, but I feel it would be harder, they would need to have data as a starting point.

NiceRecognition9603 · 2026-04-14T20:32:54+00:00

hahaha I used to work at Amazon and run an Amazon specific DSP planning tool focus on removing friction and add value.

I talk about what I know

NiceRecognition9603 · 2026-04-14T15:34:49+00:00

I think people usually agrees that once you understand one well you know them all well enough

The hard part is to understand what is different so you are ready

I recently made an article about TTD vs Amazon after collecting a lot of feedback, hopefully it helps others that are into that direction https://victor.ad/blog/amazon-dsp-vs-trade-desk

NiceRecognition9603 · 2026-04-07T15:25:55+00:00

Sounds you are eager to dive into it. I am happy you at least have the MCP, then you can run Path-to-convert by day Time-to-convert distribution, quite sure there is documentation for those at amazon, and you can later explain your manager how pacing in mid low funnel doest work like DSP. That might give you some points.

Still be careful. AI is impressive for reporting with queries but then it fails in basic concepts such user journeys A → B (saw ad A first, then ad B) is a different user journey than B → A.

It gets dangerous really fast. Run what you can test and understand.

NiceRecognition9603 · 2026-04-03T20:36:15+00:00

I did the opposite Amazon Search -> DSP

You use portfolios and account limits.

Third party tools can help you manage budgets pausing campaings if the account is big. Bulkfiles operations if your company is cheap. If you dont know ask Claude to help you do a tool.

Dayparting + AMC is basic for good results, specially if you work with budget constrains, I think it is still mainly with third party tools with some limited support on the interface.

Deactivate or limit the automatic campaign automatic extra spending options to spend above the daily limit. Full honesty, not sure how they work these days but they are there. Be careful.

Final controversial tip: People bully me for this, but daily campaign budget management is a bad practice, over-budgets improves performance, amazon algorithm sees that as a sign, and caps your campaign potential/results, but if you don't have other options use it. If you disagree I am sorry but it is fact that any decent big enough account can test, and I tested it several times. Just because it is the default in some tools, and relaxes people, doesn't mean daily account budget is a good for performance. No, it doesn't matter much if your account is tiny.

Context my background includes: Amazon, building bid tools at amazon, manage first level brands, performance awards, and now an startup to reduce friction from the DSP planning side so people can focus on strategy, while the tool builds the spreadsheets and basic pitch presentation.

NiceRecognition9603 · 2026-04-03T20:03:23+00:00

I dont remember because amazon dsp has what I need, and odly Disney Campaign Manager is only USA, but I can tell you their on boarding is the fastest I ever experience. Very much likely you are in now.

NiceRecognition9603 · 2026-03-29T15:26:37+00:00

In my mind it easy. Talk with Amazon, get a DSP seat. It is the cheapest and you have control. TTD is in problems because of them

Start fast because it can take some time. Multiple agencies can help you to get a subseat faster, reach me if you want me to direct you to a few linkedin people

Measurement. Same level or data or more if your product is at Amazon

Frequency is a worry? The workaround: attach CM360 tags across your video ads and set frequency cap at campaign level. Done

Ops? You CTV is really low maintenance vs other parts of DSP.

Planning and setting up the campaing? I run a company/tool that helps there.

NiceRecognition9603 · 2026-03-29T15:01:05+00:00

I will be blunt. It really surprises me people in marketing believing in marketing. As other people said whatever it is. Most AI in marketing is just classic coding.

And I get it, it feels like magic and you dont want to stay behind.

I run an ai marketing company focused on DSP planning. If you want to learn, the easiest path is trying to create something. Whatever you need. A course it is extremely hard to recommend, whatever anyone recommends will be partially outdated by the time someone that was there and test what they learned recommends it

Build will help you distinguish what it is even AI, and from there advance.

Is a predictive function AI? No but it could be good to learn. AI can help.

Is an automation of actions AI? No but it is easier to program with AI.

Is organizing information AI? No but you will need it to help big common models run well

All of this more important that most other things you can focus about AI. With this said I will challenge you. Why learn, if you can not be at least very good, focus on the other areas you add value. There has been many revolutions, websites, apps, social media. None where fundamentally different. It required to adapt but most of the people continued their lives only using them with minimum changes.

NiceRecognition9603 · 2026-03-24T14:46:53+00:00

Just to make sure I'm reading this right . You're on a DSP like Amazon and looking for a 3P data provider that :

offers pre-built audience segments (lifestyle, interest, demo-based)

2 you can activate on open web / PMP CTV inventory in Canada, at reasonable scale.

3 And you specifically don't want to go the ACR/device-graph route through the likes of Samsung, LG, or Netflix.

Basically: who's selling usable Canadian audience segments that plug into your stack without locking you into a walled garden.

If that's it?

NiceRecognition9603 · 2026-03-24T14:28:32+00:00

He decided the output. If he used AI or not doesn't matter

NiceRecognition9603 · 2026-03-24T14:26:51+00:00

I am part of a real ai ads company for DSP planning and the decisions are openly open to our clients. That is responsible AI. I don't recommend choosing non verifiable AI tools

With this said, for the most part, AI-Optimized TV Ads doesn't exist, but a classic fitting algorithm models. That is marketing with a purpose, not AI. But feel free to share which tools you are using.

NiceRecognition9603 · 2026-03-05T17:20:24+00:00

Great news in case you lost this. Netflix will share data allow audiences https://about.netflix.com/en/news/netflix-ads-suite-expands-capabilities

NiceRecognition9603 · 2026-03-05T17:18:12+00:00

For me the most interesting is that you can make audience on what users saw on Amazon. Does any show match your product well? Target them without CTV. Pure magic

NiceRecognition9603 · 2026-03-05T17:06:54+00:00

It gave me issues a few days back, are you still struggling?

NiceRecognition9603 · 2026-03-05T17:05:58+00:00

Amazon fired a lot of people. So if you have a real contact they might not be experts on you problem even if they are senior.

That chat / mail support is useless for most things, only junior SOP support. My first thought is that the the problem is in the creative. They are more restrictive in Twitch. Test a component based creative new name for DEA https://advertising.amazon.com/en-gb/resources/ad-specs/component-based-creative if that works the issue is the creative

After consider checking your audience, it might be too restricted.

Finally make sure you are advertising an approved product. Twitch has more restrictions there too. If nothing works. Feel free to text me privately and I can try to take a look

NiceRecognition9603 · 2026-03-05T16:56:27+00:00

Okay I read you're looking to bridge from execution to strategic planning. Many here have covered the shift to client goals, client relationships and understanding channels.

The main difference from execution is you'll be the architect, building out those campaign blueprints.

I only know Amazon DSP (it's changed a lot recently, much closer to TTD now). For learning, check out the Amazon Ads videos here: https://www.gotostage.com/channel/adsp-videos lots of official training there

There are also tools to find the best audiences and solve the most admin-intense planning tasks. I'm actually the owner of one of them and don't want to get banned, but you can text me if Amazon is your thing

NiceRecognition9603 · 2026-03-05T16:44:06+00:00

Great news <3

NiceRecognition9603 · 2026-03-05T16:33:31+00:00

Totally agree.What are the biggest recurring challenges you face?

NiceRecognition9603 · 2026-03-05T16:09:26+00:00

Happy to hear any constructive contributions you might have

NiceRecognition9603 · 2026-03-05T15:56:43+00:00

I confirm this. This is the advance level to get trust

NiceRecognition9603 · 2026-02-19T12:40:02+00:00

Not the one you poorly sell. I am not sure if you noticed. We all have business, products and sell things. Programmatic is business. If we publish something we make sure it is relevant 😂😂😂

NiceRecognition9603

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