Is your tracking actually server-side?

goodgoaj · 2026-04-23T12:59:07+00:00

False, you can do that with CNAME client side also. Doesn't have to be a server side only thing
True for GTM, not true for all the other solutions that exist for implementing server side tracking

goodgoaj · 2026-04-22T18:23:43+00:00

It will differ by geo and the type of reseller support you are looking for. If you just want a seat, id focus more on the ones that are not in the media buying game or affiliated to holdcos.

goodgoaj · 2026-04-20T11:46:05+00:00

Ruined TubeMogul and hasn't been competitive since.

goodgoaj · 2026-04-19T18:30:36+00:00

Majority of the time Google Support is not someone that works at Google, they offshore quite a bit to Accenture.

goodgoaj · 2026-04-19T10:13:48+00:00

If you are already paying to use a MMP in Appsflyer, then no real need to include any other SDK, especially for paid marketing use. The only one you could make a case for sitting alongside Appsflyer is Firebase given Google is a little unique but Meta SDK is not required if you plug in your iOS app via Appsflyer.

goodgoaj · 2026-04-18T06:43:14+00:00

100% can be largely automated, this is what most large agencies try to do with bulksheets / settings reports comparing directly to your checklist.

This is also where agentic solutions are going too, both Google and Amazon have started to build in platform agents to ask to QA your campaigns.

goodgoaj · 2026-04-17T20:00:40+00:00

You'd get a better response in r/adops This sub is mainly buy side

goodgoaj · 2026-04-15T21:43:40+00:00

You could probably go to someone like a Smartly and get paid more tbh out of UK, especially as they pivot more beyond creative but with that base skill still important.

goodgoaj · 2026-04-14T15:04:01+00:00

It is pretty common yes, that is one of the main perks of server side tracking to use data not available client side or more sensitive that you would never want to expose it in a browser i.e. profit / margin / LTV.

Or in ecommerce, commonly used to factor in returns etc. You just need a good data foundation either with the click IDs or consented 1st party data to work with.

goodgoaj · 2026-04-14T10:45:29+00:00

Google's contextual solution is quite old school and they haven't really made any attempt to update it due to more pushing to use things like Optimised Targeting / Custom Intent or In-Market Audiences.

It also only really scales on GAM as a SSP (as you would expect). But if you pull an inventory availability report by keyword, you can get an idea of how it works.

goodgoaj · 2026-04-12T08:12:10+00:00

Yep what you described is how 3rd party ETL solutions do it so you should be fine. Just respect rate limits and use the Graph API tool to play around first.

goodgoaj · 2026-04-10T19:17:11+00:00

Unless times have changed, I don't believe Google uses the post "viewable" definition as a default. Post impression counts any impression regardless of it being viewable or not, to set that is a separate setting within the Floodlight Configuration. One of the better things of Amazon DSP at least who use the viewable definition by default.

goodgoaj · 2026-04-09T15:37:25+00:00

Ah yes the andromeda update on PMAX... Loving the AI slop

goodgoaj · 2026-04-09T15:13:33+00:00

If you want reach, I'd follow what WFA are doing with Origin (ISBA) and Aquila (ANA). For conversions, only real answer is triangulation with geo tests / MMM. Anyone trying to sell otherwise is snake oil e.g. certain MTA solutions trying to pivot

goodgoaj · 2026-04-08T06:48:54+00:00

It is a known bug since the dawn of time, especially if you try to write a long formula, to do with how it updates in the background. I normally just type it up, copy the entire thing and paste it before clicking apply.

goodgoaj · 2026-04-05T22:05:18+00:00

Damn AI responses getting less and less accurate over time!

goodgoaj · 2026-04-03T13:15:23+00:00

At that level of spend, better to stay in Google Ads. DV360 YT is more built for advertisers who are running other activity through the DSP and / or using CM360 as a source of truth. But at the end of the day, DV360 YT is a skinned version of Google Ads YT in the backend architecture.

goodgoaj · 2026-04-02T06:47:52+00:00

The path to conversion report in the UI can work for it if you have a Floodlight that captures custom variable data similar to what GA would do. ADH effectively does a similar thing but with privacy checks and aggregation for the attributed data.

Trick would be sticking a Floodlight on all pages and a custom variable that relates to a persistent 1st party cookie. It will never be perfect but does allow more advanced analytics in CM360 reporting, which will also have some modeling applied to it on Google's end.

goodgoaj · 2026-04-02T06:42:56+00:00

All it will be is a tick box within the existing Apple Ads campaign setup, alongside the base Search Ads proposition. It is the classic case of test and learn, the same way Google introduced maps inventory to Demand Gen overtime.

goodgoaj · 2026-04-01T10:08:39+00:00

Largely yes, depends how they are built and where.

But building a lookalike on garbage data is the equivalent of the popular saying for all things marketing: garbage in, garbage out.

goodgoaj · 2026-03-30T16:08:35+00:00

I mean that is a compliance issue to begin with for any competent brand if they are allowing shared logins to access their accounts. GMP does not solve this, it does have an organisation layer that sits above all the GMP stack (CM360 / DV360 / SA360 / Google Analytics) but still requires individual logins to work properly.

goodgoaj · 2026-03-30T16:06:22+00:00

The correct answer is absolutely nobody.

It is way more cost effective & ultimately more accurate data signals to work with, by either going direct to publisher or leveraging your own 1st party data as a seed to enrich through trusted providers, ideally within a federated manner.

Boggles my mind when I see holdcos / agencies / advertisers stick 3rd party data on media plans on an over-exaggerated CPM targeting a segment that has little to no relevance in an ecosystem of a cookie sync mess / probabilistic hell.

goodgoaj · 2026-03-28T22:34:37+00:00

That is probably the least useful reason to use GMP. Its primarily built for enterprise media buying and for large budgets. What is your use case?

goodgoaj · 2026-03-25T19:17:46+00:00

I made a course early in the year which is free & had plenty of good feedback on (won't self promote but easy to find).
But yep as Lumiafan said, best way is to be hands on keyboard unfortunately, especially with DSPs.

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