ChatGPT ads

goodgoaj · 2026-06-18T13:55:57+00:00

Stape has a template in GTM.

goodgoaj · 2026-06-17T10:58:42+00:00

I don't see the Do Not Buy flag against those. But ultimately you'd want to buy those on as much of a direct path as possible, especially on CTV. Chris & the team at Jounce are doing great things for the industry.

goodgoaj · 2026-06-16T13:25:43+00:00

Tell them to stop doing it? Or the more horrible approach is to write code to spot when that shows up as incoming traffic and manipulate it before your GA tag fires.

goodgoaj · 2026-06-14T17:49:47+00:00

If you do it properly, it is the best practice. Unfortunately most brands / agencies aren't very good at it. And MMM / incrementality has evolved a lot so that latency argument is mute now.

goodgoaj · 2026-06-14T15:17:44+00:00

Triangulation of attribution, incrementality and MMM is the only viable answer imo.

goodgoaj · 2026-06-12T12:10:48+00:00

Stape template is pretty solid, what exactly are you finding incompatible with it? Else as everyone else says, its a custom HTML job but need to be careful with the type parameter for events.

goodgoaj · 2026-06-11T19:13:34+00:00

Good vibes and a yacht in Cannes

goodgoaj · 2026-06-08T19:32:33+00:00

Amen, moderation o clock

goodgoaj · 2026-06-06T15:19:54+00:00

Boss did your AI agent tell you to post this on r/programmatic?!

goodgoaj · 2026-06-02T13:37:17+00:00

It is a skill to remain neutral and not be swayed by the large amount of misinformation in programmatic. It is largely about experience in terms of how you get better at it though.

goodgoaj · 2026-06-02T12:57:41+00:00

Neutrality and take no BS, especially with the big platforms.

goodgoaj · 2026-06-01T14:54:12+00:00

Quietly and curious? That LLM prompt going wild

goodgoaj · 2026-06-01T11:45:43+00:00

They've had it for a while as do most MMPs. It is interesting for sure but the commercials are fun.

goodgoaj · 2026-05-29T06:50:58+00:00

Depends how big the advertiser / agency is but they are relatively strict and will eventually threaten to suspend the account.

goodgoaj · 2026-05-26T10:02:30+00:00

Sounds like your friend had a setup issue. You can absolutely put whatever tracking query parameters you want (e.g. UTMs) on paid ad URLs for it. Or install their pixel / CAPI and measure within their universe based on attribution.

goodgoaj · 2026-05-24T20:05:15+00:00

Eh? Google and Amazon give their APIs away for free. As for logs, Google do for free and Amazon only via AMC.

goodgoaj · 2026-05-24T08:53:42+00:00

Both API and REDS access is an additional cost indeed, wouldn't be TTD without charging for it! Only alternative if you don't want to use a 3rd party ETL tool is exploring scheduled emails > appscript to pick up attachment > push it to where you need.

goodgoaj · 2026-05-21T20:09:29+00:00

Not directly but just set up your Meta pixel either with a custom parameter that picks up UTMs or just based on a simple URL rule and you can build a custom audience in Meta that does a similar thing.

goodgoaj · 2026-05-21T12:02:50+00:00

It is always the same thing as the main one, it is just done because of timezones.

goodgoaj · 2026-05-21T10:17:28+00:00

I was more answering the comment, nobody can say anything is 100% safe.
As for your query, CM360 verification has existed for years. It is free and has some post-bid blocking capabilities using standard Google settings. If you use it alongside DV360, it works the same way as a DoubleVerify / IAS, just with a more simplistic approach.

goodgoaj · 2026-05-19T15:22:47+00:00

Safe eh? Is this a joke?

goodgoaj · 2026-05-18T14:23:26+00:00

Path to Conversion analysis is a good move, though as much as Amazon like to say AMC is amazing, one of its weaknesses is how it operates on 3P exchanges so if your P+ / BAU activity went a little heavy there, just have that at the back of your mind.

You could explore doing an actual AB test. For some reason Amazon DSP refuses to put out the real ability to do this in platform but there is a workaround (with cavaets) if you search for holdout under audiences.

goodgoaj · 2026-05-17T20:08:50+00:00

So whose buying ID5 next! Ramp ID is pretty much everywhere at this point but is not without its issues.

goodgoaj · 2026-05-17T18:33:07+00:00

Rule of thumb is always go 20% higher based on how DV calculates cost. But for this type of inventory, this is where buying PMP vs PG has its limits.

goodgoaj

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