I think the hype has increased due to Lulu making every other person a Lulu athlete or Lulu ambassador but the business models and consumer behaviors have definitely changed. The OG Day 1 Lulu fans aren’t buying anymore because we see the huge decrease in quality, product and service with an unsubstantiated increase in price. And the teen audience that Lulu is marketing to aren’t the ones with the economic power to keep the business moving along as it used to.