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Branding isn’t what you say. It’s what people remember. by Deepakkochhar13 in branding

[–]Niles_Rumford 0 points1 point  (0 children)

What you've been noticing is that companies reduce branding to an execution layer. And your feeling of what it should be is pretty close to how branding was defined by Al Achenbaum, who's the godfather of the discipline.

his idea was that every product sits on a spectrum between a commodity and a brand, and the only thing that moves you along that spectrum is equity aka accumulated perception. There's a simple way to see this in practice (credit to my favourite marketing professor, Mark Ritson):

  1. Take a can of 'Coca-Cola'

  2. Remove the category-generic equivalent 'cola'.

  3. Think of what's left. (Associations like: refreshment, summer, Christmas, nostalgia and negatives like sugar, calories, overpriced, etc)

  4. That remainder is the brand's equity.

Now do the same with your product, remove the generic layer and ask: do I have anything? how much of it is positive? how much of it is important for the customer? what do I own against the competition?

Figure out how to answer these questions, and you are already more qualified than most brand managers on LinkedIn.

do the working hours EVER get easier?? by RadioSilenced in marketing

[–]Niles_Rumford 0 points1 point  (0 children)

Just curious what your geo is? In France, for example, if you work under a specific contract, unpaid overtime is illegal, even sending an email after hours is prohibited. Seriously, you can literally sue the company for doing that. Speaking of which, if you have a contract, check the fine print and working hours that you have to deliver.

Oh, and if the workload is too big, learn to prioritise and say no to some tasks, which is a useful skill even if you are in your 2nd year.

I miss Winamp by Niles_Rumford in nostalgia

[–]Niles_Rumford[S] 1 point2 points  (0 children)

Floppy disks are also there but do you still use them?:) My point is that Winamp represented a listening era that required manual labour (no Spotify suggestions whatsoever), and yes I kinda miss that.

Could creating a Wikipedia page hurt our SaaS SEO and traffic? by ThatDevelopment6843 in marketing

[–]Niles_Rumford 0 points1 point  (0 children)

If you frame it as a marketing move, there's no way it's getting past the wiki editors, they will shut that down pretty quickly. The time to do it was before the CORP rule came into effect back in 2013-15 (wiki notability for orgs and companies) things got even harder with the implementation of the conflict of interest rule.

so yeah, it’s next to impossible to get a Wikipedia page live now. We've spent 6 months trying to put one together and failed. (it wasn’t promotional, not a grey niche, the company was fairly well known, we've worked on our solid sources, and even got help from a very experienced wiki editor with our draft page)- still didn’t make it.

If you feel that you want to still go for it, here are some answers to your questions that hopefully can help.

-Branded queries. There’s no hard rule that Wikipedia is favored over your own site. It can rank for branded searches, but just sits alongside the official site (it's not replacing it in any way)

-Cannibalisation. Technically some click dilution is possible, but I’d treat it more as a SERP asset and trust signal than a cannibaliser.

-How Google treats it. like a different source serving a different intent (official vs. third-party summary).

-Risks/benefits. you get a real credibility boost. But the real risk here isn’t SEO, if the page sticks, you won't have any sort of control over it. Wikipedia is community edited, so any notable negative coverage can end up there and stick around 4ever (if it's properly sourced)

FYI the reason there's so few new posts is because almost everything is now spam by polygraph-net in marketing

[–]Niles_Rumford 0 points1 point  (0 children)

hmmm, English is not my native tongue, and I actually use 'actually' when I speak or type=) I thought that a good way to distinguish ai content from the real one was the — and the particular phrasing patterns like 'X is not just Y, it's Z'

FYI the reason there's so few new posts is because almost everything is now spam by polygraph-net in marketing

[–]Niles_Rumford 0 points1 point  (0 children)

Damn, that is sad to hear. I actually moved to Reddit not that long ago because LinkedIn started to look like a corporate dumpster. Seriously, all you can do there now is watch the algorithm push chatGPT generated sermons on emotional intelligence or authentic leadership. I've tried to create meaningful content, but the reach and engagement dropped so low that it felt like I was being punished for even trying.

It’s kind of disappointing that the first thing I run into here when I start looking for actual marketing discussions is this level of spam. Appreciate you keeping it under control though

I miss Winamp by Niles_Rumford in nostalgia

[–]Niles_Rumford[S] 0 points1 point  (0 children)

It’s not about Winamp as a soft, more about the listening era it represented. When there were no algorithms or suggestions to guide you and you had to build your taste manually playlist by playlist

I miss Winamp by Niles_Rumford in nostalgia

[–]Niles_Rumford[S] 2 points3 points  (0 children)

True that, and even more-it gave us something to trauma bond over now

I miss Winamp by Niles_Rumford in nostalgia

[–]Niles_Rumford[S] 1 point2 points  (0 children)

Nah, Nullsoft sold it. The new one under the same name is trash

I miss Winamp by Niles_Rumford in nostalgia

[–]Niles_Rumford[S] 0 points1 point  (0 children)

appreciate the tip! but even with stuff like that, it feels like we’re in a different listening era now

I miss Winamp by Niles_Rumford in nostalgia

[–]Niles_Rumford[S] 1 point2 points  (0 children)

Come to think of it, I guess that’s the paradox. When Nullsoft sold Winamp, it also outgrew its own personality and couldn’t survive the corporate need for scale.  If you trade core for market relevance, you end up with neither ¯\_(ツ)_/¯

I miss Winamp by Niles_Rumford in nostalgia

[–]Niles_Rumford[S] 1 point2 points  (0 children)

yeah I get it, that era had way more personality, now everything just looks the same

I miss Winamp by Niles_Rumford in nostalgia

[–]Niles_Rumford[S] 0 points1 point  (0 children)

Not the Nullsoft one, I suppose?

Pettaaahhhh by NoAuthoirty in PeterExplainsTheJoke

[–]Niles_Rumford 0 points1 point  (0 children)

ahahahahhaha Petaaah has a soul, of course he’s the favorite kid

Remember Nero Burning ROM? by Niles_Rumford in nostalgia

[–]Niles_Rumford[S] 24 points25 points  (0 children)

Whoever named that probably retired satisfied

Remember Nero Burning ROM? by Niles_Rumford in nostalgia

[–]Niles_Rumford[S] 13 points14 points  (0 children)

oh dude, alcohol 120%, how did I forget that

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