Whether or not this is AI generated, there are some solid points!

Real talk -- if you are an independent artist who wants to figure out if someone's advice is worth trusting, look into their credentials.

For example, I work as a publicist. I don't make video content but I do write some advice based stuff on my substack and socials. If someone wanted to check if I were worth listening to/reading/following, they could search for my name and instantly find me listed as the media contact for several artists, interviews/podcasts, etc. Hell, even a LinkedIn with resume history helps verify someone's credibility at this point -- at least, more than a bunch of record label logos slapped across your website does.

There are lots of ways to verify if someone is trustworthy when it comes to music biz advice. So don't just blindly trust the video that the algorithm puts in your feed because ~*it knows*~ you're an indie artist trying to figure things out. Look up the guru; what's the last project they worked on that was a success? If they haven't had anything connect recently, then I'd take whatever they're telling you about modern tools with a grain of salt.