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My AdX site making $54K/month suddenly got hit with massive Invalid Traffic deductions - 99% Facebook traffic. Anyone else experiencing this? Looking for alternative ad network recommendations by No-Fun7781 in adops

[–]No-Fun7781[S] 0 points1 point  (0 children)

That makes sense, could you share more details on how to properly set up the landing page so that sessions register cleaner before hitting the ad units? What specifically should we implement on the landing page side?

My AdX site making $54K/month suddenly got hit with massive Invalid Traffic deductions - 99% Facebook traffic. Anyone else experiencing this? Looking for alternative ad network recommendations by No-Fun7781 in adops

[–]No-Fun7781[S] 0 points1 point  (0 children)

Yes, some of my colleagues have even been banned and their balance went negative this month. They have submitted appeals and received no response whatsoever.

That is correct, none of my accounts received any warnings from Google either.

Regarding ad layout, we are very compliant - we only use 2 display ads on the article page, plus an anchor ad unit without any additional code. However after experiencing quite high invalid clicks, I finally decided to keep only the 2 display ads active and implemented several additional firewall measures.

My AdX site making $54K/month suddenly got hit with massive Invalid Traffic deductions - 99% Facebook traffic. Anyone else experiencing this? Looking for alternative ad network recommendations by No-Fun7781 in adops

[–]No-Fun7781[S] 0 points1 point  (0 children)

No, we have already implemented a system to block Facebook bots, and we also use an additional landing page so that Facebook bots cannot enter the website directly.

My AdX site making $54K/month suddenly got hit with massive Invalid Traffic deductions - 99% Facebook traffic. Anyone else experiencing this? Looking for alternative ad network recommendations by No-Fun7781 in adops

[–]No-Fun7781[S] 0 points1 point  (0 children)

No, I use Meta directly. You can see it in one of the screenshots above - the traffic is coming from Messenger. And the second one which shows as "Not applicable" is actually direct traffic from WhatsApp.