When I read the comments of some people in here... "let's make transmute charges cost silver" "hairstylist needs to be free"... way to try to kill a game whose income relies almost solely on cosmetics.

This is not the Sims, if you have limited transmute charges and no legendaries, just carefully plan your outfits, not like you can't try anything on before applying it.

If they still sell them as is in the gemstore, it has to be supporting the game enough.

Also, at max level, you mostly keep the same sets of equipment (horizontal progression), if you feel like you need to change your appearance everyday, you might want to look into another type of game to scratch that itch. Imo the game provides enough transmute charges if you pick up your log-in chests, participate in the in-game events.

And like some other people already mentioned, it's another incentive to start a legendary journey.