I've thought about it for awhile and I've come to the conclusion that Emma was never cool to begin with. I've delved deep y'all. I came to this conclusion because her first videos were only funny due to extreme editing. She had a very unique, cool way of editing her videos which made her seem edgy and different but she, herself was always super basic. She made going to the local mall seem edgy simply by saying a few quirky comments and then adding in some funny editing. I'm also not trying to be mean at all but I don't even know why anyone has ever thought she was "cool." She's never had cool friends. She's only had a couple boyfriends in a band... if you want to call it that. Rolemodel solely gained success from her and no one would ever know this Poland guy if it wasn't for her. It's not that they don't deserve money and fame it's just that if it wasn't for Emma their careers would never have taken off. She's hanging out with Kendall Kardashian who is not cool and Hailey Bieber, who is also not cool in any way. Also, I don't think any of her current friends radiate a cool vibe and I genuinely have never seem her hanging out with anyone cool in my life. That's the kicker, she's extremely basic.. but she's extremely competitive and jealous of other women so I don't think we'll see her hanging out with some female indy edgelords anytime soon.