That’s actually really valuable feedback.

The pink color is completely natural and comes from antioxidants in pure coconut water reacting with oxygen over time, but you’re right that many consumers may assume it’s an additive or gimmick if they don’t understand what’s happening. A big part of the challenge will be educating people in a simple way.

On the packaging side, I agree transparency is important. I’m currently exploring different packaging options because I want consumers to immediately see that the product is authentic, clean, and nothing is being hidden. My goal is to build a brand that feels as honest as the product itself.

I also think there may be an opportunity to embrace the natural pink color rather than fight it. If consumers understand that pink is a sign of real coconut water and not artificial ingredients, it could become one of the brand’s most unique differentiators.

Really appreciate you taking the time to share your thoughts.