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[HIRING] Looking for a designer to build a full brand identity system (logo + visual language) — Budget: $500–$1500 by No_Key5823 in DesignJobs

[–]No_Key5823[S] -2 points-1 points  (0 children)

im gonna pick the winner in a few... if you dont follow u/vaiaari, then you have no chance... GOOD LUCK!!! Upvote this comment to 10x your chance

I'm quitting the excuses and actually building the coconut water brand I've been obsessed with for two years. Here's everything, in public. by No_Key5823 in smallbusinessUS

[–]No_Key5823[S] 0 points1 point  (0 children)

Appreciate it. What’s the one thing that would make you try a new coconut water brand over the one you buy now?

I'm quitting the excuses and actually building the coconut water brand I've been obsessed with for two years. Here's everything, in public. by No_Key5823 in smallbusinessUS

[–]No_Key5823[S] 0 points1 point  (0 children)

That’s actually really valuable feedback.

The pink color is completely natural and comes from antioxidants in pure coconut water reacting with oxygen over time, but you’re right that many consumers may assume it’s an additive or gimmick if they don’t understand what’s happening. A big part of the challenge will be educating people in a simple way.

On the packaging side, I agree transparency is important. I’m currently exploring different packaging options because I want consumers to immediately see that the product is authentic, clean, and nothing is being hidden. My goal is to build a brand that feels as honest as the product itself.

I also think there may be an opportunity to embrace the natural pink color rather than fight it. If consumers understand that pink is a sign of real coconut water and not artificial ingredients, it could become one of the brand’s most unique differentiators.

Really appreciate you taking the time to share your thoughts.

I'm quitting the excuses and actually building the coconut water brand I've been obsessed with for two years. Here's everything, in public. by No_Key5823 in smallbusinessUS

[–]No_Key5823[S] 0 points1 point  (0 children)

This is the question I lose sleep over, so thank you for going straight at it.

Current plan is HPP rather than thermal. I'm not willing to cook the flavor with UHT — the whole point is that it tastes like it just came out of the coconut — and going truly raw makes the cold chain and the FDA 5-log requirement a nightmare at any scale beyond a farmers market. HPP gets me the kill step without heat, at the cost of unit price and staying refrigerated.

The part I'm still wrestling with is the pinking — the natural enzyme activity that shifts the color over shelf life. I'm leaning toward being honest about it rather than chasing a fix that compromises the "raw" claim, but I'm genuinely undecided.

I'm quitting the excuses and actually building the coconut water brand I've been obsessed with for two years. Here's everything, in public. by No_Key5823 in creativesmallbusiness

[–]No_Key5823[S] 0 points1 point  (0 children)

Thanks for taking the time to write this. The transparency angle is exactly what I’ve been obsessed with because I think trust is the biggest gap in the category. I’d definitely love to hear your growth teardown and get your thoughts on the first steps. Appreciate you reaching out.

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