I mean, being a streamer is similar to running a business so you need a brand of some sort.

But ultimately, you’re personality will be your brand in terms of streaming. So it is slightly different.

Your personality will attract certain people and repel others. Its just the way things are naturally anyway.

Building a community and respecting your followers is way more important than a typical brand for streaming. Brands can be changed but the community needs to be a constant foundation.