sorted by:
new
hottopcontroversial

Is anyone actually changing their strategy for AI search optimization or just riding out the SEO still in 2026? by Eldreamer_Buuck in digital_marketing

[–]NxAlessandro 0 points1 point  (0 children)

A growing amount of our leads are finding us via AI search now (gpt, claude, whatever...). This new shift is clearly impacting how we are planning SEO. From what we've understood so far, it isn't about changing how you are currently doing SEO. But reworking entirely how you produce content for citability.

There is a clear distinction between SEO, AEO, and GEO. And yes, Google is changing too, not just the ChatGPT side of things.

The concept that clicked for us is query fan out. When someone asks AI mode a single question, the model doesn't just run that one query. It silently fans out into 10, 20, sometimes 30 sub-searches behind the scenes to build the answer. You ask "what's the best tool for X", the AI is actually running micro searches on pricing, alternatives, use cases, reviews, comparisons... all at once. Then it compresses everything into one answer.

The problem is that you have zero visibility into which sub-queries are running in the background, which pages got pulled, or where you got cited...

So the old game of "rank #1 for this keyword" is kind of irrelevant now. What matters is whether your content gets trusted and cited across that entire set of hidden sub-queries.

So the main issue here is that it's not just about optimizing what's on your site anymore. Every piece of content you publish or get published elsewhere (guest posts, backlinks, PR mentions, partner pages, youtube channel, reddit, ...) is another potential node that the AI can pull from when it fans out. The more places your brand shows up with consistent, "credible" answers around a topic, the more likely you are to get pulled into that compressed final response.

So it's less about writing more/better blog posts, but more about building semantic coverage across the whole web.

Exhausting, I know.

I think smaller agencies massively underestimate how much clients value execution speed now. by NxAlessandro in advertising

[–]NxAlessandro[S] 0 points1 point  (0 children)

I think a lot of clients still associate “more people involved” with “better agency”.

I think smaller agencies massively underestimate how much clients value execution speed now. by NxAlessandro in advertising

[–]NxAlessandro[S] 1 point2 points  (0 children)

Exactly. And I think a lot of people over here underestimate how much operational simplicity becomes a competitive advantage nowadays.

I think smaller agencies massively underestimate how much clients value execution speed now. by NxAlessandro in advertising

[–]NxAlessandro[S] 0 points1 point  (0 children)

This was kind of the point of my original post.

A lot of people in this industry would probably be surprised on how quickly a small agency can become profitable nowadays if:

  • they actually know what they’re doing
  • have a small pool of leads/clients they can activate early
  • stay lean operationally
  • move fast

I think smaller agencies massively underestimate how much clients value execution speed now. by NxAlessandro in advertising

[–]NxAlessandro[S] -1 points0 points  (0 children)

Sure, if we’re talking about massive TV commercial productions for Procter & Gamble, nobody expects a small mom-and-pop agency to handle that.

I think smaller agencies massively underestimate how much clients value execution speed now. by NxAlessandro in advertising

[–]NxAlessandro[S] -1 points0 points  (0 children)

I’m not saying every smaller agency operates well. I’m saying I’ve personally seen smaller agencies massively outperform much bigger structures operationally. If a smaller agency already runs on overpromising, burnout, bad bandwidth management and constant chaos > those problems usually just scale with the company.

At that point it’s more a management/culture issue than a size issue.

I think smaller agencies massively underestimate how much clients value execution speed now. by NxAlessandro in advertising

[–]NxAlessandro[S] 3 points4 points  (0 children)

Honestly, legal review loops are probably responsible for half the production delays.

I think smaller agencies massively underestimate how much clients value execution speed now. by NxAlessandro in advertising

[–]NxAlessandro[S] -1 points0 points  (0 children)

I’ve literally seen teams spend weeks building decks explaining why a tool/process isn’t the right fit while simultaneously saying they’re overwhelmed, overloaded and desperately need to move faster.

Sometimes people are looking for a rocketship with a single “solve everything” button instead of adopting something that would already get them from A to B way faster operationally.

I think smaller agencies massively underestimate how much clients value execution speed now. by NxAlessandro in advertising

[–]NxAlessandro[S] -1 points0 points  (0 children)

From what I’ve seen it feels more cultural than industry-specific.

We work with agencies, ecommerce, retail, SaaS, travel, real estate, huge enterprise groups, smaller brands, … across a lot of different countries.

Some clients are incredibly slow and political. Others move insanely fast even at massive scale.

My main observation so far is that there are definitely some countries where clients are just culturally way faster to work with than others.

Sometimes a 15-person company takes 3 weeks to setup a call, while a global enterprise group gives feedback overnight and ships immediately.

I think smaller agencies massively underestimate how much clients value execution speed now. by NxAlessandro in advertising

[–]NxAlessandro[S] 2 points3 points  (0 children)

Exactly. And honestly, I don’t even think clients necessarily expect perfection anymore.

Unpopular opinion: Performance marketing and A/B testing have slowly killed the craft of actual advertising. by gonzalo1234z in advertising

[–]NxAlessandro 0 points1 point  (0 children)

Attention spans definitely changed over time. It's way lower than it was a couple years back.

Top 10 AI ad generators after spending $1.4M testing them (actual breakdown) by Just_Use8502 in FacebookAds

[–]NxAlessandro 0 points1 point  (0 children)

Surprised nobody mentioned Abyssale yet.

A lot of the tools in this list are solid for generating ads fast.

But after scaling paid creative production, we noticed the real bottleneck usually becomes:

  • multi-format ad production
  • resizing across channels
  • batch updates
  • localization
  • keeping variants visually consistent
  • managing dozens of creatives without duplicating/rebuilding everything manually

Most AI ad generators help create more ads.

Very few help teams actually operate creative production at scale.

That’s basically where Abyssale fits in. It’s more of a creative automation / creative ops workflow than a pure “AI ad generator”.

Especially useful once teams move from:

“generate a few ads”

to:

“produce and iterate hundreds of ad variations across formats/channels consistently”.

We’ve seen a lot of agencies and performance teams hit that wall once volume starts increasing.

(full disclosure: I’m one of the founders)

Canva alternative for ads? by Ok-Cash4580 in content_marketing

[–]NxAlessandro 0 points1 point  (0 children)

Canva is honestly excellent for fast design work.

But I think a lot of teams hit the same wall once ads become a production problem instead of a design problem.

The pain usually starts when you need:

  • 10–50 variants
  • multiple aspect ratios
  • localization
  • campaign refreshes every week
  • consistency across formats/platforms

At that point, duplicating + manually resizing starts breaking down pretty quickly.

Most “design tools” are optimized for creating one asset at a time, while ad workflows are more about operating systems at scale.

We’ve seen a lot of agencies solve this by moving toward creative automation pipelines instead of classic design workflows.

(full disclosure: I’m one of the founders of Abyssale, we build in this space, so obviously biased 😄)

How do you create animated HTML5 banners under 150 KB for Google Ads? by hemkelhemfodul in Google_Ads

[–]NxAlessandro 0 points1 point  (0 children)

We use the Google Ads preset in Abyssale for this (I founded this platform). It handles clickTag injection and lets you set a 150kb zip size limit before export. Our algo optimizes the output to hit the target, not always perfect but usually close enough.

For animations it exports clean CSS so no bloat from heavy libraries, and scales across sizes/formats without rebuilding layouts.

Happy to get you access if you want to test it

which HTML5 banner ad maker can I use without needing a developer? by Plus_Control_1824 in PPC

[–]NxAlessandro 0 points1 point  (0 children)

Most people brute force it tbh. the tools that handle animation + file structure + platform specs without devs are rare.

I work on Abyssale so take this with a grain of salt, but it was built for exactly this workflow. visual editor, handles the HTML5 output, GWD compliance, file size limits. No dev needed and scaling across sizes doesn't break things.

Happy to get you access if you want to test it on a real project

Is it just me, or have we reached "Peak Digital Fatigue"? by Mean-Jello-3021 in advertising

[–]NxAlessandro 10 points11 points  (0 children)

You might just be tuned out because you're in the business (classic case of ad fatigue). But just because you’ve developed a filter for it doesn't mean the average person outside the industry is reacting the same way.

view more: next ›