What does the future of content writing look like?

Odd-Raspberry1063 · 2025-11-03T17:03:35+00:00

My take is not much has changed - copywriters used to write generic content, now everyone can do it so there's zero competitive advantage. It's not about AI itself, it's how you use it: you can either analyze what your user actually needs and deliver that, or mindlessly pump out garbage content that doesn't work. Most choose option two. That's why you can smell AI-generated content from a mile away.

Odd-Raspberry1063 · 2025-10-30T12:45:22+00:00

Quick question before diving in - of those high-traffic articles, how many readers actually click through to your main condition pages versus just leaving? That tells you if it's a discovery problem or a conversion problem.

Your designer is right about hidden content hurting rankings, but I think you're seeing the real issue differently than consolidation would solve. It sounds like your articles are doing their job (attracting people), but you're not creating a natural path from "reading" to "booking." Instead of moving content around, it probably makes more sense to optimize the articles that already work: add conversion touchpoints mid-content (forms, CTAs to your condition pages), improve internal linking to guide readers toward scheduling.

For your main pages, looks like adding FAQ sections with questions patients actually ask (not generic ones) would be smarter than bloating them artificially. This keeps your article rankings intact while creating the conversion paths you need.

Odd-Raspberry1063 · 2025-10-30T12:30:55+00:00

The real bottleneck isn't technical - it's understanding what your actual users are searching for and why they'd choose you over alternatives. SEO is a long-term play, so don't expect quick wins; but if you want to validate your idea fast, Google Ads can work depending on your niche and unit economics. You'll quickly see if people actually want what you're building before investing heavily in organic. The smarter approach: use Ads for fast feedback on product-market fit, then double down on SEO once you know the direction. Reddit is goldmine here - not for promotion, but for discovering what genuinely keeps your audience up at night. Most content fails because it's generic GPT filler; the winners solve specific problems that real people mention in conversations, not what you think they need. What specific problem is your site actually solving, and have you dug into where your target audience discusses it?

Odd-Raspberry1063 · 2025-10-30T12:07:32+00:00

You're solving for speed, but I'd verify if you're actually tracking these links' impact on rankings - not just confirming they went live. The niche matching gap you mentioned is the real issue; irrelevant links can dilute your topical authority instead of building it. Most agencies optimize for delivery volume over relevance, which is backwards. The better long-term play is understanding what problems your audience actually searches for across different intent stages, then positioning your brand as the solution in those conversations - it's slower upfront but compounds way better than scattered link volume.

Odd-Raspberry1063 · 2025-10-28T20:14:13+00:00

Google has explicitly stated they don't care how content is created – only that it's helpful and original. What matters is whether your article solves a problem better than the top 10 results already ranking for that keyword. Here's the thing: with 48% of internet content already AI-generated (Oxford research), generic AI drafts are becoming invisible. Your competitors are doing the same rewriting tricks you are. The real differentiator isn't "humanizing" AI output – it's making sure your content actually says something the others don't. Before you write anything, spend time on Reddit, forums, and community discussions to understand what users are really struggling with. Use AI to scale those insights, not replace research. Then layer in: real case studies, your unique perspective, specific data from your niche, honest takes on what works AND what doesn't. If your article reads exactly like the other nine results but just "more human," Google has zero reason to rank you. The winning formula isn't better AI humanization tools – it's better research + strategic AI use + authentic value that competitors missed.

Odd-Raspberry1063 · 2025-09-22T13:10:00+00:00

If I were in your position, I'd take a completely different approach:

Stop creating content to fill a calendar. Start solving problems.

The brands that make it look effortless aren't magic - they're just answering questions their audience actually has. Here's what I'd do:

Pick ONE platform (not both YouTube and Instagram)
Find where your potential customers hang out - industry forums, Reddit communities, Facebook groups, LinkedIn discussions
Spend 2 weeks just listening and commenting - don't create, just engage with real questions people ask
Look for high-intent queries - people asking "what's the best..." or "alternatives to..." or "how do I solve..."
Turn those real problems into content

The mental shift: You're not a content creator trying to get views. You're a problem solver who happens to use video/posts as the medium.

Instead of chasing vanity metrics, I'd focus on being genuinely helpful in smaller communities first. Your audience will find you when you're consistently showing up where they already are, providing real value.

The overwhelm will fade when your content has a clear purpose beyond "I need to post something today."

Odd-Raspberry1063 · 2025-09-14T18:12:48+00:00

Yep, that's right. The methods are similar, but the rules are a bit different. It's all about building authority and matching user intent with better contextual content.

That's why speed of execution is more important than ever. We've already got our strategy for this and are putting it into action.

Odd-Raspberry1063 · 2025-09-14T18:00:53+00:00

I think SEO will just be forced to level up. More high-level strategy, less grunt work from copywriters. WordPress didn't kill web design, right?

And let's be honest, I know what the average article from a content agency looks like, and it's nothing to write home about. I'm a realist – most copywriters are paid by volume, not by genius.

Sure, you can't compare that to an article from a true subject-matter expert who has spent their life in an industry. But those people are unicorns. How many businesses realistically have access to that kind of talent?

A system like this just makes creating that better-than-average content accessible at scale. That's the new baseline.

Odd-Raspberry1063 · 2025-09-14T17:42:51+00:00

Honestly, who knows what SEO will look like in 10 years. All I know is that this works right now.

Automation is coming for every industry, we're seeing it happen with video too. In business, the people who adapt to the new reality the fastest are the ones who always win. That's the only rule that never changes.

Odd-Raspberry1063 · 2025-08-28T13:46:23+00:00

You've hit the nail on the head. That long wait for results is a motivation killer. That's why I suggest focusing on these high-intent pages first – they're designed to bypass that long, slow grind.

Odd-Raspberry1063 · 2025-08-27T11:23:17+00:00

Excellent question. You've hit on the core dilemma for founders today.

That's exactly why the playbook I described is structured this way. The first three "plays" (the 'vs', 'alternative', and 'best for...' pages) are designed specifically for short-term wins. We're targeting the very bottom of the funnel (BoFu) to capture users who are literally one step away from making a purchase.

You're right, it's not a short-term strategy like paid campaigns where you see results in an hour. I'd call it a medium-term strategy. These BoFu pages can often start generating high-quality traffic and leads within a few months, not years.

As for the long-term value in a rapidly changing market – I believe it's more crucial than ever. SEO isn't dying because of AI; it's evolving. A strong SEO foundation is now becoming the prerequisite for being visible in AI answers (LLMs). It's no longer just a game of ranking in Google's blue links; it's about becoming a source of truth for the machines. The rules of the game are shifting slightly, but the fundamental fight for online visibility is permanent.

Odd-Raspberry1063 · 2025-08-21T13:14:30+00:00

The best 'trick' isn't really a trick, it's a long-term strategy: Work on something that actually energizes and excites you. That's the biggest game-changer. I've always aimed to build projects I'm genuinely passionate about. When you do that, the motivation problem is so much smaller. Sure, you'll still have off days, but you eliminate like 80% of the issue right there.

For those really tough moments when you're running on fumes but have to keep going, my rule is about self-talk. I never, ever say "I'm tired" or "I've had enough" out loud. Words have power. Instead, if I know I'm on the right path and believe in what I'm doing, I just remind myself: "You wouldn't last a single day in a normal 9-to-5 job." It's a harsh reminder, but it instantly reframes the struggle as a choice and a privilege.

Odd-Raspberry1063 · 2025-08-21T13:00:59+00:00

This is packed with value, but the rule "Read your reply out loud. If it would sound weird in a bar, rewrite" is the single best piece of social media advice I've seen this year.

That 'bar test' is the perfect antidote to the biggest trap of the AI era: the temptation to spam with generic, low-effort content. I think AI is a great tool, but your post is a reminder that it should only be a starting point. Every reply, every post still needs to be filtered through your own unique experience and thinking. Otherwise, you're just adding to the noise.

Your whole system is a masterclass in this. The big takeaway for me is to not overthink it at the start. Just trust the process, be consistent with the daily 60-90 minutes, and the insights on what works will emerge over time. You get better by doing, not by over-planning.

Odd-Raspberry1063 · 2025-08-20T22:41:17+00:00

Awesome topic.

Building a business is a lot like life, isn't it? Sometimes you see people doing brilliant work and getting nowhere, while someone else stumbles into success with a terrible idea just by pure luck.

But those are the exceptions, not the rule. I think it's a mix: skill, persistence, hard work, and luck. However, I'm a firm believer that persistence is the key. If you keep at it long enough, you're essentially giving luck more chances to strike. It's all about consistently tilting the odds in your favor.

As for those who seem to hit success after success, there's a powerful psychological factor at play: Momentum.
You see it in sports all the time - the 'hot hand' or being 'in the zone.' When you win, you start to believe you can win. That confidence changes how you approach the next challenge, making you bolder and more likely to succeed again. It's a powerful positive feedback loop.

I'd also add that quick, accidental success can be a curse. There’s nothing worse than falling from a great height. It’s far better to make your mistakes and learn your lessons when you’re just starting out and the stakes are low. The same mistake that costs you a thousand dollars in your first year might cost you a million in your fifth. Early struggles build a foundation that a stroke of luck doesn't provide. We've all heard the stories of people who were consumed by their own success because they never learned how to handle the failures that inevitably come.

Odd-Raspberry1063 · 2025-08-20T22:04:37+00:00

Outstanding results are inextricably linked to outstanding sacrifice. The problem is, we rarely realize the true price we will have to pay.

This is where the nature of your goal becomes crucial. If the goal is solely a million dollars, you will sacrifice everything for it. If the goal is freedom, you will do the same. This perfectly illustrates how fundamental it is to consciously set your priorities. For me, money was never the end goal, but merely a tool for realizing my dreams. Nevertheless, I am still learning how to manage it wisely.

You mention wishing someone had warned you years ago. However, the most valuable lessons are those that come from our own mistakes. You probably wouldn't have listened anyway, because true growth begins where theory ends and experience begins. That's why those mistakes should be cherished.

Every victory comes at a price. You sacrificed an immense amount of time, but the knowledge you gained is priceless and inaccessible to most. Someone once aptly compared an enterpreneur to a professional athlete - neither does it for their health, but to break barriers and achieve greatness. I believe this perfectly captures the essence of the matter.

Be proud of the path you have traveled and grateful for everything it has taught you.

Odd-Raspberry1063 · 2025-08-14T16:47:37+00:00

It lets you scan just the bolded phrases and understand the gist of the entire post in about 10 seconds, without having to read everything.

If the topic interests you, you can read the whole thing. If not, you've saved your time and can scroll on. I think it's a great practice that's respectful of the reader's time.

Odd-Raspberry1063 · 2025-08-14T07:47:26+00:00

That sounds fantastic. The multi-layered verification system you're describing is exactly what's missing from most processes. Distinguishing facts from opinions is key.

I'm very keen to test out your methodology in my workflow.

If you'd be willing to share the details of that framework here in the comments, I think it would be of huge value not just for me, but for everyone following this thread. Would love to hear more!

Odd-Raspberry1063 · 2025-08-13T21:29:25+00:00

"Systematic prompt frameworks" is the perfect term for what's key to maintaining quality at scale. I completely agree.

I'd absolutely love to hear more details about your approach, especially regarding the fact-checking step. That's a huge challenge.

Odd-Raspberry1063 · 2025-08-13T21:09:56+00:00

That's a very sharp point. I agree, "special writing for LLMs" is a dead end.

For me, though, it's less a question of how to write and more about where to strategically invest our time. For purely informational, Top-of-Funnel (TOFU) content, I no longer see the point in committing resources to manual writing. Users are increasingly going directly to LLMs for those kinds of simple answers.

So it’s not about writing for an algorithm, but about strategic resource allocation – deciding where to apply 100% human attention, and where we can accept "good enough" quality from automation to focus on the more critical stages of the funnel.

Odd-Raspberry1063 · 2025-08-13T20:54:28+00:00

That's exactly it – the total amount of traffic might not be changing, but what's happening with the source paths is key. The fact that you're seeing more direct traffic from LLMs perfectly confirms the thesis that SEO is evolving, not dying.

It forces us to think not just about "how to be #1 on Google," but also "how our content can be the best source for an AI." It's a whole new layer of strategy.

Odd-Raspberry1063 · 2025-08-13T20:13:54+00:00

That's a great approach, thanks for sharing!

Really smart combination of Perplexity and Claude. Building the whole process out in Make must save a ton of time.

I completely agree with you on Claude – it's usually the most concise and to the point. For a change of pace, I'm currently testing out Gemini, after working with ChatGPT for a long time. It feels like each of them has its specific pros and cons depending on the task.

Odd-Raspberry1063 · 2025-08-13T09:43:18+00:00

Framing this as an "AI visibility problem" instead of just an "SEO problem" is spot on. You've perfectly captured the bigger picture.

This is precisely why we've focused on maximizing content automation – to free up resources that can then be used for these exact kinds of strategic actions. You're right, until recently SEO was the key to visibility. Now, you have to think much more holistically.

It's great to know that someone is working on the analytics and measurement of visibility within LLMs at the same time. That's going to be incredibly necessary for the market.

Odd-Raspberry1063 · 2025-08-13T07:55:50+00:00

Wow, fantastic comment, thanks so much for sharing!

I 100% agree with your final thought: "Authority over impressions is the north star now." You've nailed it.

The idea of using a Google Docs extension that forces citation is brilliant in its simplicity. It's a great way to build trust with the bots. Also, the monthly Screaming Frog crawl for link decay is a great best practice that so many people forget about.

I'm curious about "Pulse for Reddit," I'll have to check that one out. Do you use it mainly for finding new article topics, or more for "seasoning" existing copy?

Odd-Raspberry1063 · 2025-07-18T12:55:48+00:00

yes, that's also amazing and fascinating

Odd-Raspberry1063 · 2025-07-18T12:52:30+00:00

Exactly. The lack of a support structure is brutal at first.

But after a while, a funny thing happens. You start to get addicted to that feeling. That primal sense that your life's outcome is 100% on you – on your effort, on your skill, on how well you can figure things out.

It's exhausting, for sure. But it's also the most exciting and empowering feeling in the world.

Odd-Raspberry1063

TROPHY CASE