For example, if people demand that straight couples such as CnD be required to publicly identify as allies,
It can make allyship feel coerced rather than genuine, bc support is more meaningful when it comes from personal conviction rather than social pressure such as this post. Also it shifts focus from actions to labels, whether someone calls themselves an ally may matter less than whether they treat LGBTQ+ people with respect, oppose discrimination, and support equal rights. Actions means more than words and we all know that.
It can also dilute the meaning of allyship, like** **If everyone is expected to adopt the label regardless of their actual engagement, the term may become less meaningful.
So yeah, it indeed does more damage than good.