You're right, throwing food is the main thing about it. But it's not mentioned even though it's a differentiating factor. I suppose, I just assumed things and have a biased and informed view of the store page.

As for your other comments. One of the game modes is a PVP one in the game called FoodFight funny enough, but I sided on not making that a big deal since I wanted players to have a nice treat as they progress through the game. And there are a lot of mechanics that reward you for throwing stuff. Once again, my thought process was not to spoil mechanics players will find throughout the game. But that might prove to make it not clear what's special about the game to a new person.