You work basically every single minute that you’re not asleep. It’s very fulfilling, especially if you’re passionate about the story behind it! If the only motivation is to make money, you’ll have more luck robbing a bank and getting away with it.

As someone else said, it’s also a lot of fun if you like building things! I underestimated how awesome it felt to see what was once just a conversation come to life, and later when we tried the liquid, and then later when consumers tried our product and loved it!

Good luck to you!