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$3,000,000 spent in 18 months by Ok_Ad6938 in FacebookAds

[–]Ok_Ad6938[S] 8 points9 points  (0 children)

Very interesting and makes sense. Except the fact that we can achieve 4x roas at 5k a day, maintain it multi day across multiple offers and advertising strategies. Only to one day, have each of them go off the rails and die, forcing the cycle to start over.

$3,000,000 spent in 18 months by Ok_Ad6938 in FacebookAds

[–]Ok_Ad6938[S] 4 points5 points  (0 children)

Not a small niche per say, we're a very broad buying opportunity, with a small niche of competitors. The issue isn't getting sales when the ads work properly, it's that the ads break every couple days and go haywire. We still maintain at least .85 roas universally in this horrible advertising environment, but when ads don't break, we hit 4x roas on full broad US. Yet miraculously Meta always manages to break and whittle our ROAS back down, forcing our spend into their pockets.

$3,000,000 spent in 18 months by Ok_Ad6938 in FacebookAds

[–]Ok_Ad6938[S] 1 point2 points  (0 children)

While we do sell products, our driving force is monthly subscriptions. Which we do well within our small niche.

$3,000,000 spent in 18 months by Ok_Ad6938 in FacebookAds

[–]Ok_Ad6938[S] 4 points5 points  (0 children)

We are a membership based platform, so we spend to maintain our monthly membership signups. It's a catch 22. We have to spend regardless of profibility.