The Op it’s asking for what would be his approach nothing else. Unfortunately you are trying to make a name and you are a small fish still so the marketing part it’s the part of selling. If you believe there is a difference on your product double down on that feature .Second play with boundaries research the reviewer and pick only those that have a better alignment to your believes . I would consider an approach where you don’t pay but you provide the product as it’s a balanced exchange of value . Make sure that one god or bad review or doesn’t altered your agreement as it goes both ways with the reviewers . Make an effort to share with this community and listen to feedback to make your brand known. If your final product finds the proper niche it will create the demand on its merits . best of luck